Avoiding a knowledge gap in a multiethnic statewide social marketing campaign: Is cultural tailoring sufficient?

Journal of Health Communication

Volumn 16, Issue 3, 2011, Pages 314-327

  Buchthal, O Vanessa ^a   Doff, Amy L ^a   Hsu, Laura A ^a   Silbanuz, Alice ^a   Heinrich, Katie M ^a   Maddock, Jay E ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ABORIGINE; ADOLESCENT; ADULT; ADVERTIZING; AGED; ARTICLE; ASIAN AMERICAN; ATTITUDE TO HEALTH; CULTURAL FACTOR; DIET; EXERCISE; FEMALE; HEALTH PROMOTION; HUMAN; MALE; MASS MEDIUM; METHODOLOGY; MIDDLE AGED; PSYCHOLOGICAL ASPECT; RECALL; SOCIAL MARKETING; SOCIOECONOMICS; STATISTICS; UNITED STATES;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGED; ASIAN AMERICANS; CULTURAL CHARACTERISTICS; DIET; EXERCISE; FEMALE; HAWAII; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; MALE; MASS MEDIA; MENTAL RECALL; MIDDLE AGED; OCEANIC ANCESTRY GROUP; SOCIAL MARKETING; SOCIOECONOMIC FACTORS; YOUNG ADULT;

EID: 79952684502     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2010.535111     Document Type: Article

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