Looking to the future of new media in health marketing: Deriving propositions based on traditional theories

Health Marketing Quarterly

Volumn 25, Issue 1-2, 2008, Pages 147-174

  Della, Lindsay J ^a   Eroglu, Dogan ^b   Bernhardt, Jay M ^c   Edgerton, Erin ^c   Nall, Janice ^b  

^a UNIVERSITY OF LOUISVILLE   (United States)

^b CENTERS FOR DISEASE CONTROL AND PREVENTION   (United States)

^c 310 Strickler Hall ^*

Author keywords

Information processing; Interpersonal; Mass media; New media; Public health; Web 2.0

Indexed keywords

ARTICLE; CLASSIFICATION; CONSUMER HEALTH INFORMATION; FINANCIAL MANAGEMENT; HUMAN; INTERNET; MASS MEDIUM; METHODOLOGY; ORGANIZATION AND MANAGEMENT; PERSUASIVE COMMUNICATION; PUBLIC HEALTH SERVICE; UNITED STATES;

CENTERS FOR DISEASE CONTROL AND PREVENTION (U.S.); CONSUMER HEALTH INFORMATION; HUMANS; INTERNET; MARKETING OF HEALTH SERVICES; MASS MEDIA; PERSUASIVE COMMUNICATION; UNITED STATES;

EID: 56149110269     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802126210     Document Type: Article

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