Intergenerational influence on brand preferences

Journal of Product & Brand Management

Volumn 20, Issue 1, 2011, Pages 5-13

  Perez, Maria Eugenia ^a   Padgett, Dan ^b   Burgers, Willem ^c  

^a SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

^b AUBURN UNIVERSITY   (United States)

^c CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

Author keywords

Brands; Culture; Influence; Lifestyles; Mexico

Indexed keywords

EID: 79952345724     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111107978     Document Type: Article

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