메뉴 건너뛰기




Volumn 44, Issue 4, 2006, Pages 379-386

The love triangle: Loyal relationships among providers, customers, and their friends

Author keywords

Brand communities; Customer loyalty; Resource investments

Indexed keywords

TOURIST DESTINATION;

EID: 33645751926     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287505282955     Document Type: Article
Times cited : (14)

References (56)
  • 1
    • 0039101685 scopus 로고
    • "For the Love of Money: Materialism and Product Love"
    • edited by F. Rudmin and M. Richins. Provo, UT: Association for Consumer Research
    • Ahuvia, A. (1992). "For the Love of Money: Materialism and Product Love." In Meaning, Measure, and Morality of Materialism, edited by F. Rudmin and M. Richins. Provo, UT: Association for Consumer Research, pp. 188-198.
    • (1992) Meaning, Measure, and Morality of Materialism , pp. 188-198
    • Ahuvia, A.1
  • 2
    • 2342444598 scopus 로고    scopus 로고
    • "An Investigation of a Loyalty Typology and the Multidimensional Loyalty of International Travelers"
    • Baloglu, S. (2001). "An Investigation of a Loyalty Typology and the Multidimensional Loyalty of International Travelers." Tourism Analysis, 6: 41-52.
    • (2001) Tourism Analysis , vol.6 , pp. 41-52
    • Baloglu, S.1
  • 3
    • 0001786592 scopus 로고
    • "Relationship Marketing"
    • edited by L. Berry and G. Upah. Chicago: American Marketing Association
    • Berry, L. (1983). "Relationship Marketing." In Emerging Perspectives on Services Marketing, edited by L. Berry and G. Upah. Chicago: American Marketing Association.
    • (1983) Emerging Perspectives on Services Marketing
    • Berry, L.1
  • 4
    • 0037397355 scopus 로고    scopus 로고
    • "Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies"
    • Bhattacharya, C. B., and S. Sen (2003). "Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies." Journal of Marketing, 67 (2): 76-88.
    • (2003) Journal of Marketing , vol.67 , Issue.2 , pp. 76-88
    • Bhattacharya, C.B.1    Sen, S.2
  • 5
    • 0005611136 scopus 로고    scopus 로고
    • "Loyalty is More Than Just a Coupon in the Mail"
    • Bissell, J. (1996). "Loyalty is More Than Just a Coupon in the Mail." Brandweek, 37 (47): 17
    • (1996) Brandweek , vol.37 , Issue.47 , pp. 17
    • Bissell, J.1
  • 6
    • 23044520418 scopus 로고    scopus 로고
    • "Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value"
    • Bolton, R. N., P. K. Kannan, and M. D. Bramlett (2000). "Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value." Journal of the Academy of Marketing Science, 28 (1): 95-108.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.1 , pp. 95-108
    • Bolton, R.N.1    Kannan, P.K.2    Bramlett, M.D.3
  • 7
    • 33645731977 scopus 로고    scopus 로고
    • "Can Relationship Marketing Enhance Strategic Thinking in the Public Sector? A Study of the Perceived Relationship between Subsidized Theatres and Their Government Funders/Regulators"
    • Conway, T., and J. Whitelock (2004). "Can Relationship Marketing Enhance Strategic Thinking in the Public Sector? A Study of the Perceived Relationship between Subsidized Theatres and Their Government Funders/Regulators." International Journal of Nonprofit and Voluntary Sector Marketing, 9 (4): 320-334.
    • (2004) International Journal of Nonprofit and Voluntary Sector Marketing , vol.9 , Issue.4 , pp. 320-334
    • Conway, T.1    Whitelock, J.2
  • 8
    • 0000624345 scopus 로고
    • "Relation of Consumers' Buying Habits to Marketing Methods"
    • (April)
    • Copeland, M. T. (1923). "Relation of Consumers' Buying Habits to Marketing Methods." Harvard Business Review, 1 (April): 282-289.
    • (1923) Harvard Business Review , vol.1 , pp. 282-289
    • Copeland, M.T.1
  • 9
    • 0025456299 scopus 로고
    • "Relationship Marketing: Positioning for the Future"
    • Copulsky, J., and M. Wolf (1990). "Relationship Marketing: Positioning for the Future." Journal of Business Strategy, 11 (4): 16-20.
    • (1990) Journal of Business Strategy , vol.11 , Issue.4 , pp. 16-20
    • Copulsky, J.1    Wolf, M.2
  • 11
    • 0002738760 scopus 로고
    • "A Two-Dimensional Concept of Brand Loyalty"
    • Day, G. S. (1969). "A Two-Dimensional Concept of Brand Loyalty." Journal of Advertising Research, 9: 29-35.
    • (1969) Journal of Advertising Research , vol.9 , pp. 29-35
    • Day, G.S.1
  • 13
    • 77951516228 scopus 로고
    • "Customer Loyalty: Toward an Integrated Conceptual Framework"
    • Dick, A., and K. Basu (1994). "Customer Loyalty: Toward an Integrated Conceptual Framework." Journal of the Academy of Marketing Science, 22 (2): 99-113.
    • (1994) Journal of the Academy of Marketing Science , vol.22 , Issue.2 , pp. 99-113
    • Dick, A.1    Basu, K.2
  • 14
    • 0030096149 scopus 로고    scopus 로고
    • "A Transaction Approach to Understanding and Managing Customer Equity"
    • Dorsch, M., and L. Carlson (1996). "A Transaction Approach to Understanding and Managing Customer Equity." Journal of Business Research, 35 (3): 253-264.
    • (1996) Journal of Business Research , vol.35 , Issue.3 , pp. 253-264
    • Dorsch, M.1    Carlson, L.2
  • 15
    • 0001809402 scopus 로고    scopus 로고
    • "Do Customer Loyalty Programs Really Work?"
    • Dowling, G., and M. Uncles (1997). "Do Customer Loyalty Programs Really Work?" Sloan Management Review, 38 (4): 71-82.
    • (1997) Sloan Management Review , vol.38 , Issue.4 , pp. 71-82
    • Dowling, G.1    Uncles, M.2
  • 17
    • 0001932429 scopus 로고
    • "Developing Buyer-Seller Relationships"
    • Dwyer, F. R., P. H. Schurr, and S. Oh (1987). "Developing Buyer-Seller Relationships." Journal of Marketing, 51 (2): 11-27.
    • (1987) Journal of Marketing , vol.51 , Issue.2 , pp. 11-27
    • Dwyer, F.R.1    Schurr, P.H.2    Oh, S.3
  • 18
    • 0032351557 scopus 로고    scopus 로고
    • "Consumers and Their Brands: Developing Relationship Theory in Marketing"
    • Fournier, S. (1998). "Consumers and Their Brands: Developing Relationship Theory in Marketing." Journal of Consumer Research, 24 (4): 343-373.
    • (1998) Journal of Consumer Research , vol.24 , Issue.4 , pp. 343-373
    • Fournier, S.1
  • 19
    • 0031521523 scopus 로고    scopus 로고
    • "Reviving Brand Loyalty: A Reconceptualization within the Framework of Consumer-Brand Relationships"
    • Fournier, S., and J. L. Yao (1997). "Reviving Brand Loyalty: A Reconceptualization within the Framework of Consumer-Brand Relationships." International Journal of Research in Marketing, 14: 451-472.
    • (1997) International Journal of Research in Marketing , vol.14 , pp. 451-472
    • Fournier, S.1    Yao, J.L.2
  • 20
    • 0012491752 scopus 로고    scopus 로고
    • "Relationship Marketing and Airline Loyalty Schemes"
    • Gilbert, D. C. (1996). "Relationship Marketing and Airline Loyalty Schemes." Tourism Management, 17 (8): 575-582.
    • (1996) Tourism Management , vol.17 , Issue.8 , pp. 575-582
    • Gilbert, D.C.1
  • 21
    • 21744461739 scopus 로고    scopus 로고
    • "Communality as a Dimension of Service Relationships"
    • Goodwin, C. (1996). "Communality as a Dimension of Service Relationships." Journal of Consumer Psychology, 5 (4): 387-415.
    • (1996) Journal of Consumer Psychology , vol.5 , Issue.4 , pp. 387-415
    • Goodwin, C.1
  • 22
    • 0000039816 scopus 로고
    • "The Norm of Reciprocity: A Preliminary Statement"
    • Gouldner, A. W. (1960). "The Norm of Reciprocity: A Preliminary Statement." American Sociological Review, 25 (2): 161-178.
    • (1960) American Sociological Review , vol.25 , Issue.2 , pp. 161-178
    • Gouldner, A.W.1
  • 24
    • 84993081922 scopus 로고    scopus 로고
    • "How 'Placed Trust' Works in a Service Encounter"
    • Halliday, S. (2004). "How 'Placed Trust' Works in a Service Encounter." Journal of Services Marketing, 18 (1): 45-59.
    • (2004) Journal of Services Marketing , vol.18 , Issue.1 , pp. 45-59
    • Halliday, S.1
  • 25
    • 0003948715 scopus 로고    scopus 로고
    • Perceived Quality in Business Relationships
    • Helsinfors, Finland: Hanken Swedish School of Economics
    • Holmlund, M. (1997). Perceived Quality in Business Relationships. Helsinfors, Finland: Hanken Swedish School of Economics.
    • (1997)
    • Holmlund, M.1
  • 26
    • 0001597212 scopus 로고    scopus 로고
    • "A Path Analytic Model of the Relationships between Involvement, Psychological Commitment, and Loyalty"
    • Iwasaki,Y., and M. Havitz (1998). "A Path Analytic Model of the Relationships between Involvement, Psychological Commitment, and Loyalty." Journal of Leisure Research, 30 (2): 256-280.
    • (1998) Journal of Leisure Research , vol.30 , Issue.2 , pp. 256-280
    • Iwasaki, Y.1    Havitz, M.2
  • 27
    • 84986021404 scopus 로고    scopus 로고
    • "Relationship Marketing as an Ethical Approach: Philosophical and Managerial Considerations"
    • Kavali, S., N. Tzokas, and M. Saren (1999). "Relationship Marketing as an Ethical Approach: Philosophical and Managerial Considerations." Management Decision, 37 (7): 573-581.
    • (1999) Management Decision , vol.37 , Issue.7 , pp. 573-581
    • Kavali, S.1    Tzokas, N.2    Saren, M.3
  • 28
    • 2342563861 scopus 로고    scopus 로고
    • "Effects of an Online Virtual Community on Customer Loyalty and Travel Product Purchases"
    • Kim, W. G., C. Lee, and S. J. Hiemstra (2004). "Effects of an Online Virtual Community on Customer Loyalty and Travel Product Purchases." Tourism Management, 25 (3): 343-355.
    • (2004) Tourism Management , vol.25 , Issue.3 , pp. 343-355
    • Kim, W.G.1    Lee, C.2    Hiemstra, S.J.3
  • 29
    • 84911359492 scopus 로고
    • "The Nature of Customer Relationships in Service"
    • edited by D. Bowen, S. Brown, and T. Swartz. Greenwich, CT: JAI
    • Liljander, V., and T. Strandvik (1995). "The Nature of Customer Relationships in Service." In Advances in Services Marketing and Management, edited by D. Bowen, S. Brown, and T. Swartz. Greenwich, CT: JAI, pp. 141-167.
    • (1995) Advances in Services Marketing and Management , pp. 141-167
    • Liljander, V.1    Strandvik, T.2
  • 30
    • 33645747986 scopus 로고    scopus 로고
    • "In the Air Again: Frequent Flyer Relationship Programmes and Business Travellers' Quality of Life"
    • Long, M. M., S. D. Clark, L. G. Schiffman, and C. McMellon (2003). "In the Air Again: Frequent Flyer Relationship Programmes and Business Travellers' Quality of Life." International Journal of Tourism Research, 5 (6): 421-432.
    • (2003) International Journal of Tourism Research , vol.5 , Issue.6 , pp. 421-432
    • Long, M.M.1    Clark, S.D.2    Schiffman, L.G.3    McMellon, C.4
  • 34
    • 84986097726 scopus 로고    scopus 로고
    • "Building Customer Relationships: Do Discount Cards Work?"
    • McIlroy, A., and S. Barnett (2000). "Building Customer Relationships: Do Discount Cards Work?" Managing Service Quality, 10 (6): 247-355.
    • (2000) Managing Service Quality , vol.10 , Issue.6 , pp. 247-355
    • McIlroy, A.1    Barnett, S.2
  • 36
    • 0002201715 scopus 로고
    • "Business Relationships: An Interaction Perspective"
    • edited by K. Moller and D. Wilson. Boston: Kluwer Academic
    • Moller, K., and D. Wilson (1995). "Business Relationships: An Interaction Perspective." In Business Marketing: An Interaction and Network Perspective, edited by K. Moller and D. Wilson. Boston: Kluwer Academic, pp. 23-52.
    • (1995) Business Marketing: An Interaction and Network Perspective , pp. 23-52
    • Moller, K.1    Wilson, D.2
  • 37
    • 1042278470 scopus 로고    scopus 로고
    • "Can Tourism Providers Buy Their Customers' Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty"
    • Morais, D. B., M. J. Dorsch, and S. J. Backman (2004). "Can Tourism Providers Buy Their Customers' Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty." Journal of Travel Research, 42 (3): 235-243.
    • (2004) Journal of Travel Research , vol.42 , Issue.3 , pp. 235-243
    • Morais, D.B.1    Dorsch, M.J.2    Backman, S.J.3
  • 39
    • 18844442392 scopus 로고    scopus 로고
    • "Understanding the Salience of Cultural Dimensions on Relationship Marketing: Its Underpinnings and Aftermaths"
    • Ndubisi, N. (2004). "Understanding the Salience of Cultural Dimensions on Relationship Marketing: Its Underpinnings and Aftermaths." Cross Cultural Management, 11 (3): 70-89.
    • (2004) Cross Cultural Management , vol.11 , Issue.3 , pp. 70-89
    • Ndubisi, N.1
  • 41
    • 0033439536 scopus 로고    scopus 로고
    • "Whence Consumer Loyalty?"
    • Oliver, R. (1999). "Whence Consumer Loyalty?" Journal of Marketing, 63 (5): 33-44.
    • (1999) Journal of Marketing , vol.63 , Issue.5 , pp. 33-44
    • Oliver, R.1
  • 42
    • 0011143004 scopus 로고
    • "Relationship Marketing: Back to Basics?"
    • Palmer, A. (1994). "Relationship Marketing: Back to Basics?" Journal of Marketing Management, 10: 571-579.
    • (1994) Journal of Marketing Management , vol.10 , pp. 571-579
    • Palmer, A.1
  • 43
    • 0345423636 scopus 로고    scopus 로고
    • "Review of the 'Value' Literature and Implications for Relationship Marketing"
    • Payne, A., and S. Holt (1999). "Review of the 'Value' Literature and Implications for Relationship Marketing." Australian Marketing Journal, 7 (1): 41-51.
    • (1999) Australian Marketing Journal , vol.7 , Issue.1 , pp. 41-51
    • Payne, A.1    Holt, S.2
  • 44
    • 2542483725 scopus 로고    scopus 로고
    • "Are Loyal Visitors Desired Visitors?"
    • Petrick, J. F. (2004). "Are Loyal Visitors Desired Visitors?" Tourism Management, 25 (4): 463-470.
    • (2004) Tourism Management , vol.25 , Issue.4 , pp. 463-470
    • Petrick, J.F.1
  • 46
    • 33645739821 scopus 로고    scopus 로고
    • "The Loyal Traveler: Examining a Typology of Service Patronage"
    • Pritchard, M. P., and D. R. Howard (1997). "The Loyal Traveler: Examining a Typology of Service Patronage." Journal of Travel Research, 2 (2/3): 3-20.
    • (1997) Journal of Travel Research , vol.2 , Issue.2-3 , pp. 3-20
    • Pritchard, M.P.1    Howard, D.R.2
  • 47
    • 85133004179 scopus 로고    scopus 로고
    • "The Value Concept and Relationship Marketing"
    • Ravald, A., and C. Gronroos (1996). "The Value Concept and Relationship Marketing." European Journal of Marketing, 30 (2): 19-30.
    • (1996) European Journal of Marketing , vol.30 , Issue.2 , pp. 19-30
    • Ravald, A.1    Gronroos, C.2
  • 48
    • 0002555985 scopus 로고
    • "Using Computers in Qualitative Research"
    • edited by N. Denzin and Y. Lincoln. Thousand Oaks, CA: Sage
    • Richards, T., and R. Richards (1994). "Using Computers in Qualitative Research." In Handbook of Qualitative Research, edited by N. Denzin and Y. Lincoln. Thousand Oaks, CA: Sage.
    • (1994) Handbook of Qualitative Research
    • Richards, T.1    Richards, R.2
  • 50
    • 21844511586 scopus 로고
    • "Subcultures of Consumption: An Ethnography of the New Bikers"
    • Schouten, J. W., and J. H. McAlexander (1995). "Subcultures of Consumption: An Ethnography of the New Bikers." Journal of Consumer Research, 22 (1): 43-61.
    • (1995) Journal of Consumer Research , vol.22 , Issue.1 , pp. 43-61
    • Schouten, J.W.1    McAlexander, J.H.2
  • 51
    • 0004171867 scopus 로고
    • Integrated Marketing Communications
    • Lincolnwood, IL: NTC
    • Schultz, D., Tannenbaum, S., and R. Lauterborn (1992). Integrated Marketing Communications. Lincolnwood, IL: NTC.
    • (1992)
    • Schultz, D.1    Tannenbaum, S.2    Lauterborn, R.3
  • 52
    • 0024157265 scopus 로고
    • "An Analysis of Consumer Loyalty to Municipal Recreation Programs"
    • Selin, S. W., D. R. Howard, E. Udd, and T. T. Cable (1988). "An Analysis of Consumer Loyalty to Municipal Recreation Programs." Leisure Sciences, 10 (3): 217-223.
    • (1988) Leisure Sciences , vol.10 , Issue.3 , pp. 217-223
    • Selin, S.W.1    Howard, D.R.2    Udd, E.3    Cable, T.T.4
  • 54
    • 0030295456 scopus 로고    scopus 로고
    • "Market-Back Approach to the Design of Integrated Communications Programs: A Change in Paradigm and a Focus on Determinants of Success"
    • Stewart, D. (1996). "Market-Back Approach to the Design of Integrated Communications Programs: A Change in Paradigm and a Focus on Determinants of Success." Journal of Business Research, 37 (3): 147-154.
    • (1996) Journal of Business Research , vol.37 , Issue.3 , pp. 147-154
    • Stewart, D.1
  • 55
    • 0009228182 scopus 로고
    • "The Database Marketing Imperative"
    • Vavra, T. (1994). "The Database Marketing Imperative." Marketing Management, 2 (1): 47-57.
    • (1994) Marketing Management , vol.2 , Issue.1 , pp. 47-57
    • Vavra, T.1
  • 56
    • 3042555792 scopus 로고    scopus 로고
    • "Relationship Marketing: Theory and Implementation"
    • Zinkhan, G. (2002). "Relationship Marketing: Theory and Implementation." Journal of Market-Focused Management, 5 (2): 83-89.
    • (2002) Journal of Market-Focused Management , vol.5 , Issue.2 , pp. 83-89
    • Zinkhan, G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.