Exploring international cosmetics advertising in Japan

Journal of Marketing Management

Volumn 24, Issue 3-4, 2008, Pages 299-316

  Barnes, Bradley R ^a   Yamamoto, Maki ^b  

^a UNIVERSITY OF KENT   (United Kingdom)

^b Burson Marsteller (WPP Group)   (Japan)

Author keywords

Cosmetics advertising; Cross cultural; Japan; Japan advertising

Indexed keywords

EID: 79952260523     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X306112     Document Type: Article

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