Ethnocentrism and its effect on the Chinese consumer: A threat to foreign goods?

Journal of Global Marketing

Volumn 24, Issue 1, 2011, Pages 4-17

  Stephen Parker, R ^a   Haytko, Diana L ^b   Hermans, Charles M ^a  

^a MISSOURI STATE UNIVERSITY   (United States)

^b FLORIDA GULF COAST UNIVERSITY   (United States)

Author keywords

Chinese consumer behavior; Collectivism; Consumer ethnocentrism; Country of origin; Willingness to buy

Indexed keywords

EID: 79951892050     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911762.2011.545716     Document Type: Article

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