The effectiveness of market-based social governance schemes: The case of fair trade coffee

Business Ethics Quarterly

Volumn 21, Issue 1, 2011, Pages 133-156

  Schuler, Douglas A ^a   Christmann, Petra ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79951527983     PISSN: 1052150X     EISSN: None     Source Type: Journal    
DOI: 10.5840/beq20112116     Document Type: Article

References (72)

1. Alter Eco. 2008. Alter Eco fair trade study: A survey of existing and potential fair trade consumers. October.
2. As Green as It Gets. 2010. Our position on fair trade, http://www.asgreenasitgets.org/index.php?option=com-content&view= article&id=223:our-position-on-fair -trade&catid=48:coffee&Itemid- 139.
3. Auger, P., Burke, P., Devinney, T. M., & Louviere, J. J. 2003. What will consumers pay for social product features? Journal of Business Ethics, 42: 281-304.
4. Bacon, C. M. 2008. Confronting the coffee crisis: Can fair trade, organic, and specialty coffees reduce the vulnerability of small-scale farmers in northern Nicaragua? In C. M. Bacon, V. E. Méndez, S. R. Gliessman, D. Goodman, & J. A. Fox (Eds.), Confronting the coffee crisis: Fair trade, sustainable livelihoods and ecosystems in Mexico and Central America. Cambridge, Mass.: MIT Press. 155-78.
5. Bacon, C. M., Méndez, V. E., & Fox, J. A. 2008. Cultivating sustainable coffee: Persistent paradoxes. In C. M. Bacon, V. E. Méndez, S. R. Gliessman, D. Goodman, & J. A. Fox (Eds.), Confronting the coffee crisis: Fair trade, sustainable livelihoods and ecosystems in Mexico and Central America. Cambridge, Mass.: MIT Press. 337-72.
6. Bartra, A. 2002. Economic, social and environmental virtues of certified coffee: The case of the Coordinadora Estatal de Productores de Café de Oaxaca. (English summary). Working Paper. Mexico City: Instituto Maya.
7. Bird, K., & Hughes, D. R. 1997. Ethical consumerism: The case of "fairly-traded" coffee. Business Ethics: A European Review, 6: 159-67.
8. Boiral, O. 2003. ISO 9000: Outside the iron cage. Organization Science, 14: 720-37.
9. Boiral, O., 2007. Corporate greening through ISO 14001 : A rational myth? Organization Science, 18: 127-46.
10. Carrigan, M., & Attalla, A. 2001. The myth of the ethical consumer: do ethics matter in purchase behaviour? The Journal of Consumer Marketing, 18: 560-77.
11. Chatzidakis, A., Hibbert, S., & Smith, A. P. 2007. Why people don't take their concerns about fair trade to the supermarket: The role of neutralization. Journal of Business Ethics, 74: 89-100.
12. Chen, S. & Chaiken, S. 1999. The heuristic-systematic model in its broader context. In S. Chaiken, & Y. Trope (Eds.), Dual process theories in social psychology. New York: Guilford Press: 73-96.
13. Christmann, P., & Taylor, G. 2001. Globalization and the environment: Determinants of firm self-regulation in China. Journal of International Business Studies, 32: 663-80.
14. Christmann, P., & Taylor, G., 2006. Firm self-regulation through international certifiable standards: Determinants of symbolic versus substantive implementation. Journal of International Business Studies, 37: 863-78.
15. Conroy, M. E. 2007. Branded! How the certification revolution is transforming global corporations. Gabriola Island, B.C.: New Society Publishers.
16. Counter Culture Coffee. 2010. http://www.counterculturecoffee.com/direct- trade-faq.
17. Crane, A. 2001. Unpacking the ethical product. Journal of Business Ethics, 30: 361-73.
18. Creyer, E. H., & Ross, W. T. 1997. The influence of firm behavior on purchase intention: do consumers really care about business ethics? Journal of Consumer Marketing, 14: 421-32.
19. DeCarlo, J. 2007. Fair trade. Oxford: Oneworld Publications.
20. De Pelsmacker, P., Driesen, L., & Rayp, G. 2005. Do consumers care about ethics? Willingness to pay for fair-trade coffee. The Journal of Consumer Affairs, 39: 363-85.
21. Dollar, D., & Kraay, A. 2004. Trade, growth, and poverty. The Economic Journal, 114 (453): F22-F49.
22. Fair Trade Federation. 2008. Interim fair trade trends report. July.
23. Fairtrade Foundation. 2009. Annual report 2008-2009. http://www. fairtrade.org.uk/annual-review/default.aspx.
24. Fairtrade Labelling Organisations International. 2007. Generic fairtrade standards for small farmers' organizations. Current version: 17.12.2007. Bonn: Fairtrade Labeling Organizations International.
25. -.2010. http://www.fairtrade.net.
26. Falkner, R. 2003. Private environmental governance and international relations: Exploring the links. Global Environmental Politics. 3: 72-87.
27. FLO-Cert. 2010. http://www.flo-cert.net/.
28. Folkes, V. S., & Kamins, M. A., 1999. Effects of information about firms' ethical and unethical actions on consumers' attitudes. Journal of Consumer Psychology, 8: 243-59.
29. Fridell, M., Hudson, I., & Hudson, M. 2008. With friends like these: The corporate response to fair trade coffee. Review of Radical Economics, 40: 8-34.
30. Gotlieb, J. B., Schlacter, J. L., & St. Louis, R. D. 1992. Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers. Psychology & Marketing, 9: 191-206.
31. Hemphill, T. A. 2004. Monitoring global corporate citizenship: Industry self-regulation at a crossroad. The Journal of Corporate Citizenship, 14: 81-95.
32. Hira, A., & Ferrie, J. 2006. Fair trade: Three key challenges for reaching the mainstream. Journal of Business Ethics, 63: 107-18.
33. Hsieh, N. 2006. Voluntary codes of conduct for multinational corporations: Coordinating duties and rescue and justice. Business Ethics Quarterly, 16: 119-35.
34. Hutchens, A. 2009. Changing Big Business: The Globalisation of the Fair Trade Movement. Northampton, Mass.: Edward Elgar.
35. Intelligentsia Coffee. 2010. http://www.intelligentsiacoffee.com/about/ direct-trade.
36. Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. 1999. Green marketing and Ajzen's theory of planned behavior: A cross-market examination. Journal of Consumer Marketing, 16: 441-60.
37. Keohane, R. 2003. Global governance and accountability. In D. Held & M. KoenigArchibugi (Eds.), Taming globalization: Frontiers of governance, 130-59. Cambridge: Polity.
38. Kolk, A., & van Tulder, R. 2002. Child labor and multinational conduct: A comparison of international business and stakeholder codes. Journal of Business Ethics, 36: 291-301.
39. Low, W., & Davenport, E. 2005. Has the medium (roast) become the message? The ethics of marketing fair trade in the mainstream. International Marketing Review, 22: 494-511.
40. Low, W., & Davenport, E., 2006. Mainstreaming fair trade: Adoption, assimilation, appropriation. Journal of Strategic Marketing, 14: 315-27.
41. McWilliams, A., & Siegel, D. 2001. Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26: 117-27.
42. Micheletti, M., & Stolle, D. 2007. Mobilizing consumers to take responsibility for global social justice. Annals of the American Academy of Political and Social Science, 611(1): 157-75.
43. Moberg, M. 2005. Fair trade and eastern Caribbean banana farmers: Rhetoric and reality in the anti-globalization movement. Human Organization, 64: 4-15.
44. Moore, G. 2004. The fair trade movement: Parameters, issues and future research. Journal of Business Ethics, 53: 73-86.
45. Murphey, D. D. 1998. A critique of the central concepts in free-trade theory. The Journal of Social, Political, and Economic Studies, 23: 433-63.
46. Murray, D. L., & Raynolds, L. T. 2000. Alternative trade in bananas: Obstacles and opportunities for progressive social change in the global economy. Agriculture and Human Values, 17: 65-74.
47. Newcastle City Council. 2007. Fair trade survey 2007. Performance and Improvement Unit. Chief Executive's Office. May.
48. Organic Consumers Organization. 2008. Starbucks fair trade campaign. http://www.organicconsumers.org/starbucks/index.cfm.
49. O'Rourke, D. 2003. Outsourcing Regulation: Non-Governmental Systems of Labor Standards and Monitoring, Policy Studies Journal, 31(1): 1-29. (Pubitemid 37332504)
50. Oxfam. 2002.Rigged rules and double standards:Trade, globalization, and the fight against poverty. http://www.maketradefair.com/en/index.php?file= 03042002121618.htm&cat=3&subcat=2&select= 1.
51. Ozcaglar-Toulouse, N., Shiu, E., & Shaw, D. 2006. In search of fair trade: Ethical consumer decision making in France. International Journal of Consumer Studies, 30: 502-14.
52. Pearson, R., & Seyfang, G. 2001. New hope or false dawn? Voluntary codes of conduct, labour regulation and social policy in a globalizing world. Global Social Policy, 1(1): 48-78.
53. Petty, R. E., & Cacioppo, J. T. 1979. Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. Journal of Personality & Social Psychology, 37: 1915-26.
54. Petty, R. E., & Cacioppo, J. T., 1990. Involvement and persuasion: Tradition versus integration. Psychological Bulletin, 107: 367-74.
55. Petty, R. E., Cacioppo, J. T., & Schumann, D. 1983. Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10: 135-46.
56. Petty, R. E., & Wegener, D. T. 1999. The elaboration likelihood model: Current status and controversies. In S. Chaiken & Y. Trope (Eds.), Dual-process theories in social pyschology. New York: Guilford Press: 41-72.
57. Raynolds, L. T., Murray, D., & Taylor, P. L. 2004. Fair trade coffee: Building producer capacity via global networks. Journal of International Development, 16: 1109-21. (Pubitemid 39645080)
58. Roberts, J. A. 1996. Will the real socially responsible consumer please step forward? Business Horizons, January-February: 79-83. (Pubitemid 126173649)
59. Sagafi-nejad, T. 2005. Should global rules have legal teeth? Policing (WHO Framework Convention on Tobacco Control) vs. good citizenship (UN Global Compact). International Journal of Business, 10: 363-82.
60. Schuler, D. A., & Cording, M. 2006. A corporate social performance: Corporate financial performance behavioral model for the consumer. Academy of Management Review, 31:540-58. (Pubitemid 43999088)
61. Shaw, D., & Shiu, E. 2003. Ethics in consumer choice: A multivariate modeling approach. European Journal of Marketing, 37: 1485-98.
62. Strachan, P. A., Sinclair, I., & LaI, D. 2003. Managing ISO 14001: Implementation in the UK oil and gas industry. Journal of Corporate Social Responsibility, 10: 50-63. (Pubitemid 38171178)
63. Strange S. 1996. The retreat of the state: The diffusion of power in the world economy. Cambridge: Cambridge University Press.
64. Taylor, P. L. 2005. In the market but not of it: Fair trade coffee and Forest Stewardship Council Certification as market-based social change. World Development, 33: 129-47. (Pubitemid 40077448)
65. Terlaak, A. 2007. Order without law? The role of certified management standards in shaping socially desired firm behaviors. Academy of Management Review, 32,: 968-85.
66. Trading Visions. 2009. Global survey on fair-trade. www.tradingvisions. org/content/global-survey-fairtrade. 17 April 2009.
67. TransFair USA. 2009. Almanac: 2009. http://transfairusa.org/pdfs/Almanac- 2009.pdf.
68. -.2010. Raising fair trade awareness: Ethical consumerism on the rise. Press release. June.
69. Velasquez, M. 1992. International business morality, and the common good. Business Ethics Quarterly, 2: 27-40.
70. Vitell, S. J., & Muncy, J. 1992. Consumer ethics: An empirical investigation of factors influencing ethical judgments of the final consumer. Journal of Business Ethics, 11:585-97.
71. Vogel, D. 2008. Private global business regulation. Annual Review of Political Science, 11:261-82.
72. Waddock, S. 2008. Building a new institutional infrastructure for corporate responsibility. Academy of Management Perspectives, 22(3): 87-108.