Theoretical versus actual product variety: How much customisation do customers really demand?

International Journal of Operations and Production Management

Volumn 31, Issue 3, 2011, Pages 350-370

  Stäblein, Thomas ^a   Holweg, Matthias ^b   Miemczyk, Joe ^c  

^a University of Cambridge   (United Kingdom)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^c AUDENCIA BUSINESS SCHOOL   (France)

Author keywords

Automotive industry; Consumer behaviour; Customization; Manufacturing systems; Product specification

Indexed keywords

EID: 79951526244     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443571111111955     Document Type: Article

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