Marketing responsibility in an era of economic and climactic challenge

Marketing Intelligence and Planning

Volumn 29, Issue 1, 2011, Pages 49-62

  Borland, Helen ^a   Paliwoda, Stan ^b  

^a ASTON UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Ecology; Globalization; Marketing; Social responsibility; Trust

Indexed keywords

EID: 79551554191     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501111102742     Document Type: Article

References (40)

1. Ackoff, R. (1981), Creating the Corporate Future: Plan or be Planned for, Wiley, New York, NY.
2. Ascherson, N. (1999), "The indispensable Englishman", New Statesman, 29 January.
3. Belz, F.M. and Peattie, K. (2009), Sustainability Marketing: A Global Perspective, Wiley, Chichester.
4. Borland, H. (2009), "Conceptualising global strategic sustainability and corporate transformational change" in International Marketing Review, Vol. 26, Nos 4/5, pp. 554-72.
5. Capra, F. (2004), The Hidden Connections: A Science for Sustainable Living, Anchor Books, New York, NY.
6. Child, J., Faulkner, D. and Tallman, S. (2005), Cooperative Strategy, Oxford University Press, Oxford.
7. Der Spiegel (2005), Interview with Pan Yue by Andreas Lorenz.
8. Du Nann Winter, D. and Koger, S. (2004), The Psychology of Environmental Problems, 2nd ed., Lawrence Erlbaum Associates/Eurospan (London), Mahwah, NJ.
9. Dunlap, R., Van Liere, K., Mertig, A. and Jones, R. (2000), "New trends in measuring environmental attitudes: measuring endorsement of the new ecological paradigm: a revised NEP scale" in Journal of Social Issues, Vol. 56, Fall, pp. 425-42.
10. Einstein, A. (1905) in McDonough, W. and Braungart, M. (Eds.), Cradle to Cradle: Remaking the Way We Make Things, North Point Press, New York, NY, p. 165.
11. Ekins, P. (2000), Economic Growth and Environmental Sustainability, Routledge, London.
12. Gao, H., Ballantyne, D. and Knight, J. (2010), "Paradoxes and guanxi dilemmas in emerging Chinese - Western intercultural relationships" in Industrial Marketing Management, Vol. 39, No. 2, pp. 264-72.
13. Hall, J. and Vredenburg, H. (2003), "The challenges of innovating for sustainable development" in MIT Sloan Management Review, Vol. 45, No. 1, pp. 61-8.
14. Hart, S. (1997), "Beyond greening: strategies for a sustainable world" in Harvard Business Review, Vol. 75, No. 1, pp. 66-76.
15. Hobson, J. (2004), The Eastern Origins of Western Civilisation, Cambridge University Press, Cambridge.
16. Kilbourne, W.E. (1998), "Green marketing: a theoretical perspective" in Journal of Marketing Management, Vol. 14, pp. 641-55.
17. Kolk, A. (2010), "Social and sustainability dimensions of regionalisation and (semi) globalisation" in The Multinational Business Review, Vol. 18, No. 1, pp. 51-72.
18. Lovelock, J. (2000), The Ages of Gaia: A Biography of our Living Earth, Bantam, New York, NY.
19. McDonough, W. and Braungart, M. (2002), Cradle to Cradle: Remaking the Way We Make Things, North Point Press, New York, NY.
20. Nidumolu, R., Prahalad, C.K. and Rangaswami, M.R. (2009), "Why sustainability is now the key driver of innovation" in Harvard Business Review, pp. 57-64, September.
21. Odum, E. (1994), Ecological and General Systems: An Introduction to Systems Ecology, University Press of Colorado, Niwot, CO.
22. Paliwoda, S. and Slater, S. (2009), "Globalisation through the Kaleidoscope" in International Marketing Review, Vol. 26, Nos 4/5, pp. 373-83.
23. Porritt, J. (2007), Capitalism as if the World Matters, Earthscan, London.
24. Porter, M. (2008), "The five competitive forces that shape strategy" in Harvard Business Review, pp. 79-93.
25. Porter, M.E. and van der Linde, C. (1995a), "Green and competitive: ending the stalemate" in Harvard Business Review, Vol. 73, No. 5, pp. 120-34.
26. Porter, M.E. and van der Linde, C. (1995b), "Towards a new conception of the environment: competitiveness relationships" in Journal of Economic Perspectives, Vol. 9, No. 4, pp. 97-118.
27. Pujari, D., Peattie, K. and Wright, G. (2004), "Organisational antecedents of environmental responsiveness in industrial new product development" in Industrial Marketing Management, Vol. 33, No. 5, pp. 381-91.
28. Pujari, D., Wright, G. and Peattie, K. (2003), "Green and competitive: influences on environmental new product development performance" in Journal of Business Research, Vol. 56, No. 8, pp. 657-71.
29. Purser, R.E., Park, C. and Montuori, A. (1995), "Limits to anthropocentrism: toward an ecocentric organization paradigm?" in Academy of Management Review, Vol. 20, No. 4, pp. 1053-89.
30. Seitz, M. and Peattie, K. (2004), "Meeting the closed-loop challenge: the case of remanufacturing" in California Management Review, Vol. 46, No. 2, pp. 74-89.
31. Senge, P. (2006), The Fifth Discipline: The Art and Practice of the Learning Organisation, Random House, London.
32. Senge, P. and Carstedt, G. (2001) in Innovating our Way to the Next Industrial Revolution, MIT Sloan Management Review, Vol. 42, pp. 24-38.
33. Sharma, S., Pablo, A. and Vredenburg, H. (1999), "Corporate environmental responsiveness strategies" in The Journal of Applied Behavioral Science, Vol. 35, No. 1, pp. 87-108.
34. Slater, S.F., Hult, G.T.M. and Olson, E.M. (2007), "On the importance of matching strategic behaviour and target market selection" in Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 5-17.
35. Thomas, M.J. (2002), "Thoughts on building a just market society" in Journal of Public Affairs, Vol. 2, No. 2, pp. 9-15.
36. Thomas, M.J. (2008), "Marketing responsibility in an era of climate change" Szymura-Tyc, M. (Ed.), International Marketing and Business in the CEE Markets, University of Economics in Katowice, Poland.
37. Vrontis, D., Thrassou, A. and Lamprianou, I. (2009), "International marketing adaptation versus standardisation of multinational companies" in International Marketing Review, Vol. 26, Nos 4/5, pp. 477-500.
38. Zohar, D. and Marshall, I. (2000), Spiritual Intelligence: The Ultimate Intelligence, Bloomsbury, London.
39. Zohar, D. and Marshall, I. (2004), Spiritual Capital: Wealth We can Live by, Berrett-Koehler, San Francisco, CA.
40. Lindbloom, C. (1990), Inquiry and Change: The Troubled Attempt to Understand and Shape Society, Yale University Press, New Haven, CT.