Business marketing in BRIC countries

Industrial Marketing Management

Volumn 40, Issue 1, 2011, Pages 5-7

  Biggemann, Sergio ^a   Fam, Kim Shyan ^b  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Brazil; BRIC countries; Business marketing; China; India; Russia

Indexed keywords

EID: 79251513933     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.09.004     Document Type: Article

References (11)

1. Brashear Alejandro T., Kowalkowski C., da Silva Freire Ritter J.G., Zancan Marchetti R., Prado P.H. Information search in complex industrial buying: Empirical evidence from Brazil. Industrial Marketing Management 2011, 40(1).
2. Brashear Alejandro T., Vilaca Souza D., Boles J.S., Puga Ribeiro Á.H., Monteiro P.R.R. The outcome of company and account manager relationship quality on loyalty, relationship value and performance. Industrial Marketing Management 2011, 40(1).
3. Gupta S., Navare J., Melewar T. Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management 2011, 40(1).
4. Hoffmann Sampaio C., Simões C., Gattermann Perin M., Almeida A. Marketing metrics: Insights from Brazilian managers. Industrial Marketing Management 2011, 40(1).
5. Medeiros Pereira G., Sellitto M.A., Borchardt M., Geiger A. Procurement cost reduction for customized non-critical items in an automotive supply chain: an action research project. Industrial Marketing Management 2011, 40(1).
6. Ndubisi N.O. Conflict handling, trust and commitment in outsourcing relationship: A Chinese and Indian study. Industrial Marketing Management 2011, 40(1).
7. Singh R., Koshy A. Does salesperon's customer orientation create value in b2b relationships? Empirical evidence from India. Industrial Marketing Management 2011, 40(1).
8. Smirnova M., Henneberg S.C., Ashnai B., Naudé P., Mouzas S. Understanding the role of marketing - purchasing collaboration in industrial markets: The case of Russia. Industrial Marketing Management 2011, 40(1).
9. Smirnova M., Naudé P., Henneberg S.C., Mouzas S., Kouchtch S.P. Relational capabilities and performance outcomes: The case of Russian industrial firms. Industrial Marketing Management 2011, 40(1).
10. Yang Z., Zhou C., Jiang L. When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China. Industrial Marketing Management 2011, 40(1).
11. Yen D.A., Barnes B.R., Wang C.L. The measurement of Guanxi: Introducing the GRX scale. Industrial Marketing Management 2011, 40(1).