Marketing metrics: Insights from Brazilian managers

Industrial Marketing Management

Volumn 40, Issue 1, 2011, Pages 8-16

  Sampaio, Cláudio Hoffmann ^a   Simões, Cláudia ^b   Perin, Marcelo Gattermann ^a   Almeida, Alessandro ^c  

^a PONTIFICAL CATHOLIC UNIVERSITY OF RIO GRANDE DO SUL   (Brazil)

^b UNIVERSITY OF MINHO   (Portugal)

^c Zanc Assessoria Nacional de Cobrança Ltda   (Brazil)

Author keywords

Brazilian managerial practice; Marketing metrics; Performance measure

Indexed keywords

EID: 79151474129     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.09.005     Document Type: Article

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