Understanding the role of marketing-purchasing collaboration in industrial markets: The case of Russia

Industrial Marketing Management

Volumn 40, Issue 1, 2011, Pages 54-64

  Smirnova, Maria ^a   Henneberg, Stephan C ^b   Ashnai, Bahar ^b   Naudé, Peter ^b   Mouzas, Stefanos ^c  

^a ST PETERSBURG STATE UNIVERSITY   (Russian Federation)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

^c Lancaster University   (United Kingdom)

Author keywords

Customer orientation; Interfunctional collaboration; Marketing; Purchasing; Russia

Indexed keywords

EID: 79151478557     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.09.010     Document Type: Article

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