International strategic marketing of small construction consultancy firms: The case of Cypriot firms

International Journal of Entrepreneurship and Small Business

Volumn 6, Issue 2, 2008, Pages 296-314

  Thrassou, Alkis ^a   Vrontis, Demetris ^a  

^a UNIVERSITY OF NICOSIA   (Cyprus)

Author keywords

Adaptation; Construction; Cyprus; Marketing; Services; Standardisation; Strategy

Indexed keywords

EID: 44949127300     PISSN: 14761297     EISSN: 17418054     Source Type: Journal    
DOI: 10.1504/IJESB.2008.018634     Document Type: Article

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