Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective

Journal of Brand Management

Volumn 18, Issue 4-5, 2011, Pages 285-299

  Kabiraj, Sajal ^a,b   Shanmugan, Joghee ^c,d  

^a DONGBEI UNIVERSITY OF FINANCE AND ECONOMICS   (China)

^b International Business School   (Sweden)

^c SKYLINE UNIVERSITY COLLEGE   (United Arab Emirates)

^d BHARATHIAR UNIVERSITY   (India)

Author keywords

attitudinal loyalty; behavioral loyalty; brand equity; brand loyalty

Indexed keywords

EID: 78751650865     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.42     Document Type: Article

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