Illusionary progress in Loyalty programs: Magnitudes, reward distances, and step-size ambiguity

Journal of Consumer Research

Volumn 37, Issue 5, 2011, Pages 888-901

  Bagchi, Rajesh ^a   Li, Xingbo ^a  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78751470943     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/656392     Document Type: Article

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