Shoppers' experiences of digital signage-a cross-national qualitative study

International Journal of Digital Content Technology and its Applications

Volumn 4, Issue 7, 2010, Pages

  Newman, Andrew ^a   Dennis, Charles ^b   Wright, Len Tiu ^c   King, Tamira ^b  

^a UNIVERSITY OF SALFORD   (United Kingdom)

^b BRUNEL UNIVERSITY   (United Kingdom)

^c DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Branding; Consumer buyer behaviour; DCNs; Digital communication networks; Digital signage; Qualitative study; Shopping malls

Indexed keywords

BRANDING; CONSUMER BUYER BEHAVIOUR; DCNS; DIGITAL COMMUNICATION NETWORKS; DIGITAL SIGNAGE; QUALITATIVE STUDY; SHOPPING MALL;

DIGITAL COMMUNICATION SYSTEMS; VISUAL COMMUNICATION;

SHOPPING CENTERS;

EID: 78651540502     PISSN: 19759339     EISSN: None     Source Type: Journal    
DOI: 10.4156/jdcta.vol4.issue7.5     Document Type: Article

References (36)

1. Ang S H, Leong S M and Lim J, "The mediating influence of pleasure and arousal on layout and signage effects", Journal of Retailing and Consumer Services, vol. 4, no. 1, pp. 13-24, 1997.
2. Bellinger, D. N., Bernhardt, K.L., and Goldstucker, J.L., Qualitative Marketing Research. Chicago: American Marketing Association, 1976.
3. Berry, L. L., "The components of department store image: a theoretical and empirical analysis", Journal of Retailing, vol. 45 No. 1, pp. 3-20, 1969.
4. Boulding, K. E., The Image, Ann Arbor: University of Michigan, 1956.
5. Branthwaite, A. "Situations and social actions: applications for marketing of recent theories in social psychology", Journal of the Market Research Society, vol. 25, pp. 19-38, 1984.
6. Chebat, J.-C. and Michon, R. "Impact of ambient odors on mall shoppers' emotions, cognition and spending: a test of competitive causal theories", Journal of Business Research, vol. 56, pp. 529-539, 2003.
7. Clarke, R., "Question: when is a retailer not a retailer? Answer: when it's a media owner", The European Retail Digest, vol. 38, pp. 20-23, 2003.
8. Dennis, C. E., Murphy, J., Marsland, D., Cockett, W. and Patel, T., "Measuring image: shopping centre case studies", International Review of Retail, Distribution and Consumer Research, vol. 12, no. 4, pp. 353-373, 2002.
9. Dennis, C., Newman, A., Michon, R., Brakus, J., and Wright, L. T. "The Mediating Effects of Perception and Emotion: Digital Signage in Mall Atmospherics", Journal of Retailing and Consumer Services, 2010, forthcoming.
10. Dey, I., Qualitative Data Analysis, London: Routledge, pp. 262-263, 1993.
11. Dubé L and Morin S (2001) "Background music pleasure and store evaluation: intensity effects and psychological mechanisms", Journal of Business Research, 54 (2), pp. 107-113.
12. Donovan, R., Rossiter, J., Marcoolyn, G. and Nesdale, A., "Store atmosphere and purchasing behaviour", Journal of Retailing, vol. 70, pp. 283-294, 1994.
13. Finn, A. and Louviere, J. J., Shopping centre image, consideration and choice: anchor store contribution, Journal of Business Research, vol. 35, pp. 241-251, 1996.
14. Gentry, J. W. and Burns, A. C. "How "important" are evaluative criteria in shopping center patronage?", Journal of Retailing, vol. 53, no. 4, pp. 73-86, 1977.
15. Herrington, D. J. and Capella, L. M., Effects of music in service environments: a field study". The Journal of Service Marketing, vol. 10, no. 2, pp. 26-41, 1996.
16. Hildebrandt, L. "Store image and the prediction of performance in retailing", Journal of Business Research, vol. 17, pp. 91-100, 1988.
17. Hoch, S. J. and Loewenstein, G. F., "Time-inconsistent preferences and consumer self control", Journal of Consumer Research, vol. 17, (March), pp. 92-507, 1991.
18. Kotler, P., "Store atmospherics as a marketing tool". "Journal of Retailing, vol. 49 (Winter), pp. 48-65, 1974.
19. Lindquist, J. D., "Meaning of image: a survey of empirical and hypothetical evidence", Journal of Retailing, vol. 50, no. 4, pp. 29-38, 1974.
20. McGoldrick, P. J. and Thompson, M. G., "The role of image in the attraction of the out of town centre", The International Review of Retail, Distribution and Consumer Research, vol. 2, no. 1, pp. 81-98, 1992.
21. Martineau, P., "The personality of the retail store", Harvard Business Review, vol. 36, No. 1, pp. 47-55, 1958.
22. Mehrabian, A. and Russell, J. A. An Approach to Environmental Psychology, Cambridge (MA): MIT Press, 1974.
23. Newman, A. J., "Some manipulable elements of the service setting and their impact on company image and reputation", International Journal of New Product Development and Innovation Management, vol. 4, no. 3, pp. 287-304, 2002.
24. Newman, A. J., Dennis, C. E. and Zaman, S., "Marketing images and experience manipulation", Marketing Management Journal, (Fall), pp. 515-599, 2007.
25. Newman, A. J. and Patel, D., "The Marketing directions of two fashion retailers". European Journal of Marketing (special issue: Fashion Retailing) vol. 38, no. 7/8, pp 770-789, 2004.
26. Severin, V., Louviere, J. J. and Finn, A., "The stability of retail shopping choices over time and across countries", Journal of Retailing, vol. 77, no. 2, pp. 185-202, 2001.
27. Sherman, E. and Smith, R. B., "Mood states of shoppers and store image: promising interactions and possible behavioral effect", Advances in Consumer Research, vol. 14, no. 1, pp. 251-254, 1987.
28. Sirgy, M. J. and Cocksun, S. A., "The store loyalty concept: dimensions and measurement", in Cocksun S A (Ed.), Retail Marketing Strategy, New York: Quorum, 1989.
29. Spies, K., Hesse, F. and Loesch, K., "Store atmosphere, mood and purchasing behaviour", International Journal of Research in Marketing, vol. 14, pp. 1-17, 1997.
30. Thomke, S., "R&D comes to services", Harvard Business Review, April, pp. 3-11, 2003.
31. Turley, L. W. and Milliman, R. E., "Atmospheric effects on shopping behavior: a review of the experimental evidence", Journal of Business Research, vol. 49, no. 2, pp. 193-211, 2000.
32. Underhill, P., Why we buy: The science of shopping, New York: Simon and Schuster, 1999.
33. Warde, A., "Consumption, Identity-formation, and Uncertainty", Sociology, vol. 28, no. 4, pp. 877-898, 1994.
34. West, D., Mass communications, Chapter 18 in Baker, M (ed), (2008), The Marketing Textbook, 6th edn, Oxford: Elsevier, 2008.
35. Wright, L.T., Newman, A. and Dennis, C., "Enhancing consumer empowerment", European Journal of Marketing, vol. 40, nos. 9-10, pp. 925-935, 2006.
36. Wright, L.T., Qualitative Research, Chapter 9 in Baker, M (ed), The Marketing Textbook, Oxford: Elsevier, 6th edn., 2008.