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96
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Turnbull, W.2
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Current Issues and Research in Advertising
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99
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43549124591
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Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures
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Van Enschot, R., Hoeken, H., & Van Mulken, M. (2008). Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures. Information Design Journal, 16, 35-45.
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Information Design Journal
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Van Enschot, R.1
Hoeken, H.2
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100
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Van Mulken, M., Van Enschot, R., & Hoeken, H. (2005). Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements. Information Design Journal, 13, 155-164.
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Information Design Journal
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Van Mulken, M.1
Van Enschot, R.2
Hoeken, H.3
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101
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29944441847
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Addresser, addressee and target: Negotiating roles through ironic criticism
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In E. Weigand & M. Dascal (Eds.)
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Weizman, E. (2001). Addresser, addressee and target: Negotiating roles through ironic criticism. In E. Weigand & M. Dascal (Eds.), Negotiation and power in dialogic interaction (pp. 125-137).
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Weizman, E.1
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102
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Amsterdam, the Netherlands: Benjamins
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Biometrics
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Landis, J.R.1
Koch, G.G.2
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103
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84937258432
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The differential role of ridicule in sarcasm and irony
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Lee, C., & Katz, A. (1998). The differential role of ridicule in sarcasm and irony. Metaphor and Symbol, 13, 1-15.
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Metaphor and Symbol
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Lee, C.1
Katz, A.2
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104
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33748747176
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On verbal irony, meta-linguistic knowledge and echoic interpretation
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Livnat, Z. (2004). On verbal irony, meta-linguistic knowledge and echoic interpretation. Pragmatics & Cognition, 12, 57-70.
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(2004)
Pragmatics & Cognition
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Livnat, Z.1
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105
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0030530341
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Figures of rhetoric in advertising language
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McQuarrie, E., & Mick, D. (1996). Figures of rhetoric in advertising language. Journal of Consumer Research, 22, 424-438.
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(1996)
Journal of Consumer Research
, vol.22
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McQuarrie, E.1
Mick, D.2
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106
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84909110932
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The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising
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In L. Scott & R. Batra (Eds.), Mahwah,NJ: Lawrence Erlbaum Associates, Inc
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McQuarrie, E., & Mick, D. (2003). The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising. In L. Scott & R. Batra (Eds.), Persuasive imagery: A consumer-response perspective (pp. 191-222).Mahwah,NJ: Lawrence Erlbaum Associates, Inc.
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Persuasive imagery: A consumer-response perspective
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McQuarrie, E.1
Mick, D.2
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107
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4243158078
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Does irony go better with friends
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Pexman, P., & Zvaigzne, M. (2004). Does irony go better with friends? Metaphor and Symbol, 19, 143-163.
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(2004)
Metaphor and Symbol
, vol.19
, pp. 143-163
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Pexman, P.1
Zvaigzne, M.2
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108
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84965383705
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Why do people use figurative language
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Roberts, R., & Kreuz, R. (1994). Why do people use figurative language? Psychological Science, 5, 159-163.
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(1994)
Psychological Science
, vol.5
, pp. 159-163
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Roberts, R.1
Kreuz, R.2
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109
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24944486215
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On non-echoic irony
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In R. Carston & S. Uchida (Eds.), Amsterdam, the Netherlands: Benjamins
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Seto, K.-I. (1998). On non-echoic irony. In R. Carston & S. Uchida (Eds.), Relevance theory: Applications and implications (pp. 239-255). Amsterdam, the Netherlands: Benjamins.
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(1998)
Relevance theory: Applications and implications
, pp. 239-255
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Seto, K.-I.1
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110
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84965572320
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Slugoski, B., & Turnbull, W. (1988). Cruel to be kind and kind to be cruel: Sarcasm, banter, and social relations. Journal of Language and Social Psychology, 7, 101-121.
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Journal of Language and Social Psychology
, vol.7
, pp. 101-121
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Slugoski, B.1
Turnbull, W.2
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111
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0039555331
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Pleasure and persuasion in advertising: Rhetorical irony as a humor technique
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Stern, B. (1989). Pleasure and persuasion in advertising: Rhetorical irony as a humor technique. Current Issues and Research in Advertising, 12, 25-42.
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(1989)
Current Issues and Research in Advertising
, vol.12
, pp. 25-42
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Stern, B.1
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112
-
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43549124591
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Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures
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Van Enschot, R., Hoeken, H., & Van Mulken, M. (2008). Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures. Information Design Journal, 16, 35-45.
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(2008)
Information Design Journal
, vol.16
, pp. 35-45
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Van Enschot, R.1
Hoeken, H.2
Van Mulken, M.3
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113
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34249156205
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Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements
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Van Mulken, M., Van Enschot, R., & Hoeken, H. (2005). Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements. Information Design Journal, 13, 155-164.
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(2005)
Information Design Journal
, vol.13
, pp. 155-164
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Van Mulken, M.1
Van Enschot, R.2
Hoeken, H.3
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114
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29944441847
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Addresser, addressee and target: Negotiating roles through ironic criticism
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In E. Weigand & M. Dascal (Eds.)
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Weizman, E. (2001). Addresser, addressee and target: Negotiating roles through ironic criticism. In E. Weigand & M. Dascal (Eds.), Negotiation and power in dialogic interaction (pp. 125-137).
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Negotiation and power in dialogic interaction
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Weizman, E.1
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115
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0017360990
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The measurement of observer agreement for categorical data
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Amsterdam, the Netherlands: Benjamins
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Amsterdam, the Netherlands: Benjamins. Landis, J. R., & Koch, G. G. (1977). The measurement of observer agreement for categorical data. Biometrics, 33, 159-174.
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(1977)
Biometrics
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Landis, J.R.1
Koch, G.G.2
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116
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84937258432
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The differential role of ridicule in sarcasm and irony
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Lee, C., & Katz, A. (1998). The differential role of ridicule in sarcasm and irony. Metaphor and Symbol, 13, 1-15.
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(1998)
Metaphor and Symbol
, vol.13
, pp. 1-15
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Lee, C.1
Katz, A.2
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117
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33748747176
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On verbal irony, meta-linguistic knowledge and echoic interpretation
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Livnat, Z. (2004). On verbal irony, meta-linguistic knowledge and echoic interpretation. Pragmatics & Cognition, 12, 57-70.
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(2004)
Pragmatics & Cognition
, vol.12
, pp. 57-70
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Livnat, Z.1
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118
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0030530341
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Figures of rhetoric in advertising language
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McQuarrie, E., & Mick, D. (1996). Figures of rhetoric in advertising language. Journal of Consumer Research, 22, 424-438.
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(1996)
Journal of Consumer Research
, vol.22
, pp. 424-438
-
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McQuarrie, E.1
Mick, D.2
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119
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84909110932
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The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising
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In L. Scott & R. Batra (Eds.), Mahwah,NJ: Lawrence Erlbaum Associates, Inc
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McQuarrie, E., & Mick, D. (2003). The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising. In L. Scott & R. Batra (Eds.), Persuasive imagery: A consumer-response perspective (pp. 191-222).Mahwah,NJ: Lawrence Erlbaum Associates, Inc.
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McQuarrie, E.1
Mick, D.2
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120
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Does irony go better with friends
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Pexman, P., & Zvaigzne, M. (2004). Does irony go better with friends? Metaphor and Symbol, 19, 143-163.
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(2004)
Metaphor and Symbol
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Pexman, P.1
Zvaigzne, M.2
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121
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84965383705
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Why do people use figurative language
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Roberts, R., & Kreuz, R. (1994). Why do people use figurative language? Psychological Science, 5, 159-163.
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(1994)
Psychological Science
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Roberts, R.1
Kreuz, R.2
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Slugoski, B.1
Turnbull, W.2
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137
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Stern, B. (1989). Pleasure and persuasion in advertising: Rhetorical irony as a humor technique. Current Issues and Research in Advertising, 12, 25-42.
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Current Issues and Research in Advertising
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, pp. 25-42
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Stern, B.1
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138
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43549124591
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Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures
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Van Enschot, R., Hoeken, H., & Van Mulken, M. (2008). Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures. Information Design Journal, 16, 35-45.
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(2008)
Information Design Journal
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Van Enschot, R.1
Hoeken, H.2
Van Mulken, M.3
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139
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34249156205
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Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements
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Van Mulken, M., Van Enschot, R., & Hoeken, H. (2005). Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements. Information Design Journal, 13, 155-164.
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(2005)
Information Design Journal
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, pp. 155-164
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Van Mulken, M.1
Van Enschot, R.2
Hoeken, H.3
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140
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29944441847
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In E. Weigand & M. Dascal (Eds.)
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Weizman, E. (2001). Addresser, addressee and target: Negotiating roles through ironic criticism. In E. Weigand & M. Dascal (Eds.), Negotiation and power in dialogic interaction (pp. 125-137).
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Weizman, E.1
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141
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0017360990
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The measurement of observer agreement for categorical data
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Amsterdam, the Netherlands: Benjamins
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Amsterdam, the Netherlands: Benjamins. Landis, J. R., & Koch, G. G. (1977). The measurement of observer agreement for categorical data. Biometrics, 33, 159-174.
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(1977)
Biometrics
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, pp. 159-174
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Landis, J.R.1
Koch, G.G.2
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142
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84937258432
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The differential role of ridicule in sarcasm and irony
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Lee, C., & Katz, A. (1998). The differential role of ridicule in sarcasm and irony. Metaphor and Symbol, 13, 1-15.
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(1998)
Metaphor and Symbol
, vol.13
, pp. 1-15
-
-
Lee, C.1
Katz, A.2
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143
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33748747176
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On verbal irony, meta-linguistic knowledge and echoic interpretation
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Livnat, Z. (2004). On verbal irony, meta-linguistic knowledge and echoic interpretation. Pragmatics & Cognition, 12, 57-70.
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(2004)
Pragmatics & Cognition
, vol.12
, pp. 57-70
-
-
Livnat, Z.1
-
144
-
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0030530341
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Figures of rhetoric in advertising language
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McQuarrie, E., & Mick, D. (1996). Figures of rhetoric in advertising language. Journal of Consumer Research, 22, 424-438.
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(1996)
Journal of Consumer Research
, vol.22
, pp. 424-438
-
-
McQuarrie, E.1
Mick, D.2
-
145
-
-
84909110932
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The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising
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In L. Scott & R. Batra (Eds.), Mahwah,NJ: Lawrence Erlbaum Associates, Inc
-
McQuarrie, E., & Mick, D. (2003). The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising. In L. Scott & R. Batra (Eds.), Persuasive imagery: A consumer-response perspective (pp. 191-222).Mahwah,NJ: Lawrence Erlbaum Associates, Inc.
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(2003)
Persuasive imagery: A consumer-response perspective
, pp. 191-222
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-
McQuarrie, E.1
Mick, D.2
-
146
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4243158078
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Does irony go better with friends
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Pexman, P., & Zvaigzne, M. (2004). Does irony go better with friends? Metaphor and Symbol, 19, 143-163.
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(2004)
Metaphor and Symbol
, vol.19
, pp. 143-163
-
-
Pexman, P.1
Zvaigzne, M.2
-
147
-
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84965383705
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Why do people use figurative language
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Roberts, R., & Kreuz, R. (1994). Why do people use figurative language? Psychological Science, 5, 159-163.
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(1994)
Psychological Science
, vol.5
, pp. 159-163
-
-
Roberts, R.1
Kreuz, R.2
-
148
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24944486215
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On non-echoic irony
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In R. Carston & S. Uchida (Eds.), Amsterdam, the Netherlands: Benjamins
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Seto, K.-I. (1998). On non-echoic irony. In R. Carston & S. Uchida (Eds.), Relevance theory: Applications and implications (pp. 239-255). Amsterdam, the Netherlands: Benjamins.
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(1998)
Relevance theory: Applications and implications
, pp. 239-255
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Seto, K.-I.1
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149
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84965572320
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Slugoski, B., & Turnbull, W. (1988). Cruel to be kind and kind to be cruel: Sarcasm, banter, and social relations. Journal of Language and Social Psychology, 7, 101-121.
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(1988)
Journal of Language and Social Psychology
, vol.7
, pp. 101-121
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-
Slugoski, B.1
Turnbull, W.2
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150
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0039555331
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Pleasure and persuasion in advertising: Rhetorical irony as a humor technique
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Stern, B. (1989). Pleasure and persuasion in advertising: Rhetorical irony as a humor technique. Current Issues and Research in Advertising, 12, 25-42.
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(1989)
Current Issues and Research in Advertising
, vol.12
, pp. 25-42
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-
Stern, B.1
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151
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43549124591
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Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures
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Van Enschot, R., Hoeken, H., & Van Mulken, M. (2008). Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures. Information Design Journal, 16, 35-45.
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(2008)
Information Design Journal
, vol.16
, pp. 35-45
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Van Enschot, R.1
Hoeken, H.2
Van Mulken, M.3
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152
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34249156205
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Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements
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Van Mulken, M., Van Enschot, R., & Hoeken, H. (2005). Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements. Information Design Journal, 13, 155-164.
-
(2005)
Information Design Journal
, vol.13
, pp. 155-164
-
-
Van Mulken, M.1
Van Enschot, R.2
Hoeken, H.3
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153
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29944441847
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Addresser, addressee and target: Negotiating roles through ironic criticism
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In E. Weigand & M. Dascal (Eds.), Amsterdam, the Netherlands: Benjamins
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Weizman, E. (2001). Addresser, addressee and target: Negotiating roles through ironic criticism. In E. Weigand & M. Dascal (Eds.), Negotiation and power in dialogic interaction (pp. 125-137). Amsterdam, the Netherlands: Benjamins.
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(2001)
Negotiation and power in dialogic interaction
, pp. 125-137
-
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Weizman, E.1
|