Applying the nominal group technique to specify the domain of a construct

Qualitative Market Research

Volumn 14, Issue 1, 2011, Pages 105-121

  Lloyd, Stephen ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Corporate image; Measurement; Stakeholder analysis

Indexed keywords

EID: 78651458371     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751111099346     Document Type: Article

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