Nominal grouping sessions vs focus groups

Qualitative Market Research: An International Journal

Volumn 5, Issue 1, 2002, Pages 58-70

  Langford, Barry E ^a   Schoenfeld, Gerald ^a   Izzo, George ^b  

^a FLORIDA GULF COAST UNIVERSITY   (United States)

^b UNIVERSITY OF EVANSVILLE   (United States)

Author keywords

Consumer behaviour; Focus groups; Qualitative techniques; Surveys

Indexed keywords

EID: 84986019311     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750210414517     Document Type: Review

References (16)

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