A case study of applying Kano's model and ANOVA technique in evaluating service quality

Information Technology Journal

Volumn 10, Issue 1, 2011, Pages 89-97

  Lai, Huei Jiun ^a   Wu, Hsin Hung ^a  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

ANOVA technique; Demographic variable; Kano category; Kano's model; Market segmentation; Marketing strategy

Indexed keywords

ANALYSIS OF VARIANCE (ANOVA); COMMERCE; LIGHT RAIL TRANSIT; MARKETING; PLANNING; POPULATION STATISTICS; QUALITY OF SERVICE; RAPID TRANSIT; STRATEGIC PLANNING;

DEMOGRAPHIC VARIABLES; KANO CATEGORY; KANO'S MODEL; MARKET SEGMENTATION; MARKETING STRATEGY;

TRANSPORTATION;

EID: 78651347447     PISSN: 18125638     EISSN: 18125646     Source Type: Journal    
DOI: 10.3923/itj.2011.89.97     Document Type: Article

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