Changing your mind about seeing a brand that you never saw: Implications for brand attitudes

Psychology and Marketing

Volumn 28, Issue 2, 2011, Pages 168-187

  Howard, Daniel J ^a   Kerin, Roger A ^a  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 78651062860     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20385     Document Type: Article

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