Product distribution and coordination strategies in a multi-channel context

Journal of Retailing and Consumer Services

Volumn 18, Issue 1, 2011, Pages 19-26

  Yan, Ruiliang ^a   Guo, Peijun ^b   Wang, John ^c   Amrouche, Nawel ^d  

^a INDIANA UNIVERSITY NORTHWEST   (United States)

^b YOKOHAMA NATIONAL UNIVERSITY   (Japan)

^c MONTCLAIR STATE UNIVERSITY   (United States)

^d LONG ISLAND UNIVERSITY   (United States)

Author keywords

Channel coordination; Game theory; Marketing strategy; Online retailing; Product distribution

Indexed keywords

DISTRIBUTION SYSTEM; GAME THEORY; INTERNET; MARKET SYSTEM; MARKETING; NUMERICAL MODEL; PROFITABILITY; RETAILING;

EID: 78650568886     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.09.001     Document Type: Article

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