The quality of ladders generated by abbreviated hard laddering

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 18, Issue 3-4, 2010, Pages 159-166

  Kaciak, Eugene ^a   Cullen, Carman W ^b   Sagan, Adam ^c  

^a BROCK UNIVERSITY   (Canada)

^b BROCK UNIVERSITY   (Canada)

^c CRACOW UNIVERSITY OF ECONOMICS   (Poland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78650564510     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2010.20     Document Type: Article

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