Competitive strategies and market segmentation for suppliers with substitutable products

European Journal of Operational Research

Volumn 210, Issue 2, 2011, Pages 194-203

  Xia, Yu ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Market segmentation; Product preference; Substitutable product; Supplier price competition; Supply chain management

Indexed keywords

COMPETITIVE STRATEGY; EQUILIBRIUM PRICE; HOLDING COSTS; INVENTORY COSTS; MARKET SEGMENT; MARKET SEGMENTATION; PRICE COMPETITION; PRICING STRATEGY; PRODUCT PREFERENCE; RESEARCH STUDIES; SETUP COSTS; SUBSTITUTABLE PRODUCTS; TWO-ECHELON SUPPLY CHAIN;

COMMERCE; COMPETITION; COSTS; GAME THEORY; PROFITABILITY; SALES; SUPPLY CHAINS;

SUPPLY CHAIN MANAGEMENT;

EID: 78650417286     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2010.09.028     Document Type: Article

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