A note on price and quality competition between asymmetric firms

European Journal of Operational Research

Volumn 187, Issue 2, 2008, Pages 571-581

  Matsubayashi, Nobuo ^a   Yamada, Yoshiyasu ^b  

^a KEIO UNIVERSITY   (Japan)

^b TOKYO UNIVERSITY OF SCIENCE   (Japan)

Author keywords

Consumers' loyalty; Consumers' sensitivity; Economics; Non cooperative game; Price and quality competition; Vertical and horizontal differentiation

Indexed keywords

COMPETITION; COMPETITIVE INTELLIGENCE; MARKETING; PROFITABILITY; QUALITY ASSURANCE;

ASYMMETRIC FIRMS; CONSUMERS LOYALTY; CONSUMERS SENSITIVITY; NON-COOPERATIVE GAME; QUALITY COMPETITION;

INDUSTRIAL MANAGEMENT;

EID: 36048997478     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2007.03.021     Document Type: Article

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