Guilty by stereotypic association: Country animosity and brand prejudice and discrimination

Marketing Letters

Volumn 21, Issue 4, 2010, Pages 413-425

  Russell, Cristel Antonia ^a   Russell, Dale W ^b,c  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Animosity; Brand attitudes; Country of origin; Discrimination; Prejudice; Stereotype

Indexed keywords

EID: 78649520911     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-009-9097-y     Document Type: Article

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