Celebrity endorsement in tourism advertising: Effects on destination image

Journal of Hospitality and Tourism Management

Volumn 16, Issue 1, 2009, Pages 16-23

  Glover, Petra ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Australia; Celebrities; Celebrity endorsement; Destination image; Marketing; Tourism advertising

Indexed keywords

EID: 78649411767     PISSN: 14476770     EISSN: 18395260     Source Type: Journal    
DOI: 10.1375/jhtm.16.1.16     Document Type: Article

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