Learning to predict ad clicks based on boosted collaborative filtering

Proceedings - SocialCom 2010: 2nd IEEE International Conference on Social Computing, PASSAT 2010: 2nd IEEE International Conference on Privacy, Security, Risk and Trust

Volumn , Issue , 2010, Pages 209-216

  Fan, Teng Kai ^a   Chang, Chia Hui ^a  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Collaborative filtering; Machine learning; Recommender system; Social advertising; Social networks

Indexed keywords

COLLABORATIVE FILTERING; MACHINE-LEARNING; RECOMMENDER SYSTEMS; SOCIAL ADVERTISING; SOCIAL NETWORKS;

LEARNING SYSTEMS; SIGNAL FILTERING AND PREDICTION; SOCIAL NETWORKING (ONLINE);

EXPERIMENTS;

EID: 78649234679     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/SocialCom.2010.37     Document Type: Conference Paper

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