Fighting churn with rate plan right-sizing: A customer retention strategy for the wireless telecommunications industry

Service Industries Journal

Volumn 30, Issue 13, 2010, Pages 2261-2271

  Wong, Ken Kwong Kay ^a  

^a Universitas 21 Global   (Singapore)

Author keywords

Customer churn; Customer retention; Pricing; Rate plan right sizing; Wireless

Indexed keywords

CONSUMPTION BEHAVIOR; COST-BENEFIT ANALYSIS; INDUSTRIAL PERFORMANCE; OPTIMIZATION; PRICING POLICY; SERVICE SECTOR; STRATEGIC APPROACH; TELECOMMUNICATION;

CANADA;

EID: 78149389119     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060903295669     Document Type: Article

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