Potential moderators of the link between rate plan suitability and customer tenure: A case in the canadian mobile telecommunications industry

Journal of Database Marketing and Customer Strategy Management

Volumn 16, Issue 2, 2009, Pages 64-75

  Wong, Ken Kwong Kay ^a  

^a Universitas 21 Global   (Singapore)

Author keywords

Churn; Customer relationship management; Mobile; Rate plan optimization; Satisfaction; Wireless

Indexed keywords

EID: 68049137780     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2009.8     Document Type: Article

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