Product development resources and the scope of the firm

Journal of Marketing

Volumn 69, Issue 2, 2005, Pages 15-23

  Wernerfelt, Birger ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 17544379539     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.69.2.15.60763     Document Type: Article

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