B2b eMarketplaces: A classification framework to analyse business models and critical success factors

Industrial Management & Data Systems

Volumn 110, Issue 8, 2010, Pages 1117-1137

  Balocco, Raffaello ^a   Perego, Alessandro ^a   Perotti, Sara ^a  

^a POLITECNICO DI MILANO   (Italy)

Author keywords

Business to business marketing; Classification; Electronic commerce; International marketing; Internet

Indexed keywords

BUSINESS MODELS; BUSINESS PARTNERS; BUSINESS TO BUSINESS; BUSINESS-TO-BUSINESS MARKETING; CASE STUDY METHODOLOGIES; CLASSIFICATION FRAMEWORK; CLASSIFICATION, INTERNET; CRITICAL SUCCESS FACTOR; DESIGN/METHODOLOGY/APPROACH; E-MARKETPLACES; ELECTRONIC INTERMEDIARY; INTERNATIONAL MARKETING; INTERNET TECHNOLOGY; POTENTIAL VALUES; VALUE PROPOSITION;

ELECTRONIC COMMERCE; INDUSTRY; INTERNET; MANAGEMENT; MANAGERS;

MARKETING;

EID: 78049315457     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635571011077799     Document Type: Article

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