메뉴 건너뛰기




Volumn 72, Issue 7, 2010, Pages 1981-1993

An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: The influence of the degree of discrepancy

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ASSOCIATION; ATTENTION; COLOR VISION; DECISION MAKING; FEMALE; HUMAN; ILLUSION; LEARNING; MALE; ODOR; PERCEPTIVE DISCRIMINATION; TASTE;

EID: 77958514274     PISSN: 19433921     EISSN: None     Source Type: Journal    
DOI: 10.3758/APP.72.7.1981     Document Type: Article
Times cited : (46)

References (59)
  • 1
    • 0036799951 scopus 로고    scopus 로고
    • What can cognitive psychology and sensory evaluation learn from each other?
    • Abdi, H. (2002). What can cognitive psychology and sensory evaluation learn from each other? Food Quality & Preference, 13, 445-451.
    • (2002) Food Quality & Preference , vol.13 , pp. 445-451
    • Abdi, H.1
  • 2
    • 18044388005 scopus 로고    scopus 로고
    • Maximum likelihood integration of rapid flashes and beeps
    • Andersen, T., Tiippana, K., & Sams, M. (2005). Maximum likelihood integration of rapid flashes and beeps. Neuroscience Letters, 380, 155-160.
    • (2005) Neuroscience Letters , vol.380 , pp. 155-160
    • Andersen, T.1    Tiippana, K.2    Sams, M.3
  • 3
    • 0002726461 scopus 로고
    • Consumer dissatisfaction: The effect of disconfirmed expectancy on perceived product performance
    • Anderson, R. (1973). Consumer dissatisfaction: The effect of disconfirmed expectancy on perceived product performance. Journal of Marketing Research, 10, 38-44.
    • (1973) Journal of Marketing Research , vol.10 , pp. 38-44
    • Anderson, R.1
  • 4
    • 47149115730 scopus 로고    scopus 로고
    • The multisensory perception of flavor
    • Auvray, M., & Spence, C. (2008). The multisensory perception of flavor. Consciousness & Cognition, 17, 1016-1031.
    • (2008) Consciousness & Cognition , vol.17 , pp. 1016-1031
    • Auvray, M.1    Spence, C.2
  • 5
    • 0141930030 scopus 로고
    • Visual cues and their effects on odor assessment
    • Blackwell, L. (1995). Visual cues and their effects on odor assessment. Nutrition & Food Science, 5, 24-28.
    • (1995) Nutrition & Food Science , vol.5 , pp. 24-28
    • Blackwell, L.1
  • 6
    • 0018395268 scopus 로고
    • To know with the nose: Keys to odor identification
    • Cain, W. (1979). To know with the nose: Keys to odor identification. Science, 203, 467-470.
    • (1979) Science , vol.203 , pp. 467-470
    • Cain, W.1
  • 7
    • 0042195641 scopus 로고    scopus 로고
    • The use of multiple cues in mate choice
    • Candolin, U. (2003). The use of multiple cues in mate choice. Biological Review, 78, 575-595.
    • (2003) Biological Review , vol.78 , pp. 575-595
    • Candolin, U.1
  • 8
    • 0001449294 scopus 로고
    • Consumer expectations and their role in food acceptance
    • H. J. H. MacFie & D. M. H. Thomson (Eds.). London: Blackie
    • Cardello, A. (1994). Consumer expectations and their role in food acceptance. In H. J. H. MacFie & D. M. H. Thomson (Eds.), Measurement of food preferences (pp. 253-297). London: Blackie.
    • (1994) Measurement of food preferences , pp. 253-297
    • Cardello, A.1
  • 9
    • 84902424946 scopus 로고    scopus 로고
    • Measuring consumer expectations to improve food product development
    • H. J. H. MacFie (Ed.). Cambridge: Woodhead
    • Cardello, A. (2007). Measuring consumer expectations to improve food product development. In H. J. H. MacFie (Ed.), Consumer-led food product development (pp. 223-261). Cambridge: Woodhead.
    • (2007) Consumer-led food product development , pp. 223-261
    • Cardello, A.1
  • 10
    • 84977702055 scopus 로고
    • Effects of disconfirmed consumer expectations of food acceptability
    • Cardello, A., & Sawyer, F. (1992). Effects of disconfirmed consumer expectations of food acceptability. Journal of Sensory Studies, 7, 253-277.
    • (1992) Journal of Sensory Studies , vol.7 , pp. 253-277
    • Cardello, A.1    Sawyer, F.2
  • 11
    • 0000255632 scopus 로고
    • An experimental study of customer effort, expectation, and satisfaction
    • Cardozo, R. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of Marketing Research, 2, 244-249.
    • (1965) Journal of Marketing Research , vol.2 , pp. 244-249
    • Cardozo, R.1
  • 12
    • 0019586244 scopus 로고
    • The role of nonolfactory context cues in odor identification
    • Davis, R. (1981). The role of nonolfactory context cues in odor identification. Perception & Psychophysics, 30, 83-89.
    • (1981) Perception & Psychophysics , vol.30 , pp. 83-89
    • Davis, R.1
  • 13
    • 0016355964 scopus 로고
    • The human capacity to transmit olfactory information
    • Desor, J. A., & Beauchamp, G. K. (1974). The human capacity to transmit olfactory information. Perception & Psychophysics, 16, 551-556.
    • (1974) Perception & Psychophysics , vol.16 , pp. 551-556
    • Desor, J.A.1    Beauchamp, G.K.2
  • 14
    • 84985257823 scopus 로고
    • Effects of colorants and flavorants on identification, perceived flavor intensity, and hedonic quality of fruit-flavored beverages and cake
    • DuBose, C. N., Cardello, A. V., & Maller, O. (1980). Effects of colorants and flavorants on identification, perceived flavor intensity, and hedonic quality of fruit-flavored beverages and cake. Journal of Food Science, 45, 1393-1399.
    • (1980) Journal of Food Science , vol.45 , pp. 1393-1399
    • DuBose, C.N.1    Cardello, A.V.2    Maller, O.3
  • 16
    • 0015711099 scopus 로고
    • Long-term memory of odors with and without verbal descriptions
    • Engen, T., & Ross, B. (1973). Long-term memory of odors with and without verbal descriptions. Journal of Experimental Psychology, 100, 221-227.
    • (1973) Journal of Experimental Psychology , vol.100 , pp. 221-227
    • Engen, T.1    Ross, B.2
  • 17
    • 33646711728 scopus 로고    scopus 로고
    • A Bayesian view on multimodal cue integration
    • G. Knoblich, M. Grosjean, I. Thornton, & M. Shiffrar (Eds.). New York: Oxford University Press
    • Ernst, M. (2005). A Bayesian view on multimodal cue integration. In G. Knoblich, M. Grosjean, I. Thornton, & M. Shiffrar (Eds.), A Bayesian view on multimodal cue integration (pp. 105-131). New York: Oxford University Press.
    • (2005) A Bayesian view on multimodal cue integration , pp. 105-131
    • Ernst, M.1
  • 20
    • 77649233845 scopus 로고    scopus 로고
    • The mediating effects of the appearance of nondurable consumer goods and their packaging on consumer behavior
    • H. N. J. Schifferstein & P. Hekkert (Eds.). Amsterdam: Elsevier
    • Garber, L., Hyatt, E., & Boya, Ü. (2008). The mediating effects of the appearance of nondurable consumer goods and their packaging on consumer behavior. In H. N. J. Schifferstein & P. Hekkert (Eds.), Product experience (pp. 581-602). Amsterdam: Elsevier.
    • (2008) Product experience , pp. 581-602
    • Garber, L.1    Hyatt, E.2    Boya, Ü.3
  • 23
    • 0033445108 scopus 로고    scopus 로고
    • Affective expectations and information gain: Evidence for assimilation and contrast effects in affective experience
    • Geers, A., & Lassiter, G. (1999). Affective expectations and information gain: Evidence for assimilation and contrast effects in affective experience. Journal of Experimental Social Psychology, 35, 394-413.
    • (1999) Journal of Experimental Social Psychology , vol.35 , pp. 394-413
    • Geers, A.1    Lassiter, G.2
  • 24
    • 0035237145 scopus 로고    scopus 로고
    • The influence of verbal labeling on the perception of odors: Evidence for olfactory illusions?
    • Herz, R., & von Clef, J. (2001). The influence of verbal labeling on the perception of odors: Evidence for olfactory illusions? Perception, 30, 381-391.
    • (2001) Perception , vol.30 , pp. 381-391
    • Herz, R.1    von Clef, J.2
  • 25
    • 0000105016 scopus 로고
    • Assimilation and contrast effects in reactions to communication and attitude change
    • Hovland, C., Harvey, O., & Sherif, M. (1957). Assimilation and contrast effects in reactions to communication and attitude change. Journal of Abnormal & Social Psychology, 55, 244-252.
    • (1957) Journal of Abnormal & Social Psychology , vol.55 , pp. 244-252
    • Hovland, C.1    Harvey, O.2    Sherif, M.3
  • 28
    • 0031911146 scopus 로고    scopus 로고
    • Effect of reduced-fat information on expected and actual hedonic and sensory ratings of sausage
    • Kahkonen, P., & Tuorila, H. (1998). Effect of reduced-fat information on expected and actual hedonic and sensory ratings of sausage. Appetite, 30, 13-23.
    • (1998) Appetite , vol.30 , pp. 13-23
    • Kahkonen, P.1    Tuorila, H.2
  • 29
    • 0002363675 scopus 로고
    • The use of product sampling and advertising: Effects of sequence of exposure and degree of advertising claim exaggeration on consumers' belief strength, belief confidence, and attitudes
    • Marks, L., & Kamins, M. (1988). The use of product sampling and advertising: Effects of sequence of exposure and degree of advertising claim exaggeration on consumers' belief strength, belief confidence, and attitudes. Journal of Marketing Research, 25, 266-281.
    • (1988) Journal of Marketing Research , vol.25 , pp. 266-281
    • Marks, L.1    Kamins, M.2
  • 30
    • 77649234302 scopus 로고
    • How to obtain the right food color
    • Masurovsky, B. (1939). How to obtain the right food color. Food Engineering, 11, 55-59.
    • (1939) Food Engineering , vol.11 , pp. 55-59
    • Masurovsky, B.1
  • 32
    • 0001724378 scopus 로고
    • Effects of expectation creation and disconfirmation on belief elements of cognitive structure
    • D. D. Anderson (Ed.). Provo, UT: Association for Consumer Research
    • Olson, J., & Dover, P. (1976). Effects of expectation creation and disconfirmation on belief elements of cognitive structure. In D. D. Anderson (Ed.), Advances in consumer research (Vol. 3, pp. 168-175). Provo, UT: Association for Consumer Research.
    • (1976) Advances in consumer research , vol.3 , pp. 168-175
    • Olson, J.1    Dover, P.2
  • 33
    • 0000008076 scopus 로고
    • Disconfirmation of consumer expectations through product trial
    • Olson, J., & Dover, P. (1979). Disconfirmation of consumer expectations through product trial. Journal of Applied Psychology, 64, 179-189.
    • (1979) Journal of Applied Psychology , vol.64 , pp. 179-189
    • Olson, J.1    Dover, P.2
  • 35
    • 0024672030 scopus 로고
    • Cognition and olfaction: A review
    • Richardson, J., & Zucco, G. (1989). Cognition and olfaction: A review. Psychological Bulletin, 105, 352-360.
    • (1989) Psychological Bulletin , vol.105 , pp. 352-360
    • Richardson, J.1    Zucco, G.2
  • 36
    • 0026127659 scopus 로고
    • Odor memory: Taking stock
    • Schab, F. (1991). Odor memory: Taking stock. Psychological Bulletin, 109, 242-251.
    • (1991) Psychological Bulletin , vol.109 , pp. 242-251
    • Schab, F.1
  • 37
    • 13444297041 scopus 로고    scopus 로고
    • Effects of product beliefs on product perception and liking
    • L. Frewer, E. Risvik, & H. Schifferstein (Eds.). London: Springer
    • Schifferstein, H. (2001). Effects of product beliefs on product perception and liking. In L. Frewer, E. Risvik, & H. Schifferstein (Eds.), Food, people and society: A European perspective of consumers' food choices (pp. 73-96). London: Springer.
    • (2001) Food, people and society: A European perspective of consumers' food choices , pp. 73-96
    • Schifferstein, H.1
  • 38
    • 0033153415 scopus 로고    scopus 로고
    • Asymmetry in the disconfirmation of expectations for natural yogurt
    • Schifferstein, H., Kole, A., & Mojet, J. (1999). Asymmetry in the disconfirmation of expectations for natural yogurt. Appetite, 32, 307-329.
    • (1999) Appetite , vol.32 , pp. 307-329
    • Schifferstein, H.1    Kole, A.2    Mojet, J.3
  • 40
    • 77649233340 scopus 로고    scopus 로고
    • Grape expectations: The influence of cognitive influences in color-flavor interactions
    • Shankar, M., Levitan, C., & Spence, C. (2010). Grape expectations: The influence of cognitive influences in color-flavor interactions. Consciousness & Cognition, 19, 380-390.
    • (2010) Consciousness & Cognition , vol.19 , pp. 380-390
    • Shankar, M.1    Levitan, C.2    Spence, C.3
  • 41
    • 78650072293 scopus 로고    scopus 로고
    • An expectations-based approach to explaining the cross-modal influence of color on orthonasal odor identification: The influence of temporal and spatial factors
    • (in press)
    • Shankar, M., Simons, C., Shiv, B., Levitan, C., McClure, S., & Spence, C. (in press). An expectations-based approach to explaining the cross-modal influence of color on orthonasal odor identification: The influence of temporal and spatial factors. Journal of Sensory Studies.
    • Journal of Sensory Studies
    • Shankar, M.1    Simons, C.2    Shiv, B.3    Levitan, C.4    McClure, S.5    Spence, C.6
  • 42
    • 78649466466 scopus 로고    scopus 로고
    • An expectations-based approach to explaining the cross-modal influence of color on orthonasal odor identification: The influence of expertise
    • (in press)
    • Shankar, M., Simons, C., Shiv, B., McClure, S., & Spence, C. (in press). An expectations-based approach to explaining the cross-modal influence of color on orthonasal odor identification: The influence of expertise. Chemosensory Perception.
    • Chemosensory Perception
    • Shankar, M.1    Simons, C.2    Shiv, B.3    McClure, S.4    Spence, C.5
  • 44
    • 48049087654 scopus 로고    scopus 로고
    • The effect of appropriate and inappropriate stimulus color on odor discrimination
    • Stevenson, R., & Oaten, M. (2008). The effect of appropriate and inappropriate stimulus color on odor discrimination. Perception & Psychophysics, 70, 640-646.
    • (2008) Perception & Psychophysics , vol.70 , pp. 640-646
    • Stevenson, R.1    Oaten, M.2
  • 45
    • 0001866969 scopus 로고
    • The determiners of behaviors at a choice point
    • Tolman, E. (1938). The determiners of behaviors at a choice point. Psychological Review, 45, 1-45.
    • (1938) Psychological Review , vol.45 , pp. 1-45
    • Tolman, E.1
  • 47
    • 0028589060 scopus 로고
    • Antecedents and consequences of expectations related to fat-free and regular-fat foods
    • Tuorila, H., Cardello, A., & Lesher, L. (1994). Antecedents and consequences of expectations related to fat-free and regular-fat foods. Appetite, 23, 247-263.
    • (1994) Appetite , vol.23 , pp. 247-263
    • Tuorila, H.1    Cardello, A.2    Lesher, L.3
  • 48
    • 33747835308 scopus 로고    scopus 로고
    • The neurocognitive bases of human multimodal sensory integration
    • Verhagen, J. V., & Engelen, L. (2006). The neurocognitive bases of human multimodal sensory integration. Neuroscience & Biobehavioral Reviews, 30, 613-650.
    • (2006) Neuroscience & Biobehavioral Reviews , vol.30 , pp. 613-650
    • Verhagen, J.V.1    Engelen, L.2
  • 49
    • 34547894349 scopus 로고    scopus 로고
    • The smell of war
    • Vlahos, J. (2006). The smell of war. Popular Science, 8, 72-95.
    • (2006) Popular Science , vol.8 , pp. 72-95
    • Vlahos, J.1
  • 51
    • 17544369294 scopus 로고    scopus 로고
    • How descriptive food names bias sensory perceptions in restaurants
    • Wansink, B., van Ittersum, K., & Painter, J. (2005). How descriptive food names bias sensory perceptions in restaurants. Food Quality & Preference, 16, 393-400.
    • (2005) Food Quality & Preference , vol.16 , pp. 393-400
    • Wansink, B.1    van Ittersum, K.2    Painter, J.3
  • 53
    • 44549083713 scopus 로고    scopus 로고
    • The role of expectancy in sensory and hedonic evaluation: The case of smoked salmon ice-cream
    • Yeomans, M., Chambers, L., Blumenthal, H., & Blake, A. (2008). The role of expectancy in sensory and hedonic evaluation: The case of smoked salmon ice-cream. Food Quality & Preference, 19, 565-573.
    • (2008) Food Quality & Preference , vol.19 , pp. 565-573
    • Yeomans, M.1    Chambers, L.2    Blumenthal, H.3    Blake, A.4
  • 54
    • 0034903241 scopus 로고    scopus 로고
    • The actual, but not labeled, fat content of a soup alters short-term appetite in healthy men
    • Yeomans, M., Lartamo, S., Procter, E., Lee, M., & Gray, R. (2001). The actual, but not labeled, fat content of a soup alters short-term appetite in healthy men. Physiology & Behavior, 73, 533-540.
    • (2001) Physiology & Behavior , vol.73 , pp. 533-540
    • Yeomans, M.1    Lartamo, S.2    Procter, E.3    Lee, M.4    Gray, R.5
  • 55
    • 34347369783 scopus 로고    scopus 로고
    • The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses
    • Zampini, M., Sanabria, D., Phillips, N., & Spence, C. (2007). The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses. Food Quality & Preference, 18, 975-984.
    • (2007) Food Quality & Preference , vol.18 , pp. 975-984
    • Zampini, M.1    Sanabria, D.2    Phillips, N.3    Spence, C.4
  • 56
    • 38949139105 scopus 로고    scopus 로고
    • Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the erception of fruit-flavored beverages
    • Zampini, M., Wantling, E., Phillips, N., & Spence, C. (2008). Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the erception of fruit-flavored beverages. Food Quality & Preference, 19, 335-343.
    • (2008) Food Quality & Preference , vol.19 , pp. 335-343
    • Zampini, M.1    Wantling, E.2    Phillips, N.3    Spence, C.4
  • 57
    • 0026289231 scopus 로고
    • Influence of color on odor identification and liking ratings
    • Zellner, D., Bartoli, A., & Eckard, R. (1991). Influence of color on odor identification and liking ratings. American Journal of Psychology, 104, 547-561.
    • (1991) American Journal of Psychology , vol.104 , pp. 547-561
    • Zellner, D.1    Bartoli, A.2    Eckard, R.3
  • 58
    • 1642382949 scopus 로고    scopus 로고
    • Effect of color on expected and experienced refreshment, intensity, and liking of beverages
    • Zellner, D., & Durlach, P. (2002). Effect of color on expected and experienced refreshment, intensity, and liking of beverages. American Journal of Psychology, 116, 633-647.
    • (2002) American Journal of Psychology , vol.116 , pp. 633-647
    • Zellner, D.1    Durlach, P.2
  • 59
    • 6044274706 scopus 로고    scopus 로고
    • Disconfirmed hedonic expectations produce perceptual contrast, not assimilation
    • Zellner, D., Strickhouser, D., & Tornow, C. (2004). Disconfirmed hedonic expectations produce perceptual contrast, not assimilation. American Journal of Psychology, 117, 363-388.
    • (2004) American Journal of Psychology , vol.117 , pp. 363-388
    • Zellner, D.1    Strickhouser, D.2    Tornow, C.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.