Managing strategic alliances through a community-enabled balanced scorecard: The case of Merck Ltd, Thailand

Business Strategy and the Environment

Volumn 19, Issue 6, 2010, Pages 387-399

  Hansen, Erik G ^a   Sextl, Martin ^b   Reichwald, Ralf ^b  

^a LEUPHANA UNIVERSITY OF LÜNEBURG   (Germany)

^b TUM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

Community involvement; Corporate social responsibility; Developing countries; Non governmental organizations; Strategic alliances; Sustainability balanced scorecard

Indexed keywords

CONCEPTUAL FRAMEWORK; CORPORATE STRATEGY; DEVELOPING WORLD; LOCAL PARTICIPATION; NONGOVERNMENTAL ORGANIZATION; STRATEGIC APPROACH; SUSTAINABILITY;

THAILAND;

EID: 77957919312     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.689     Document Type: Article

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