U.S.-based fast-food restaurants: Factors influencing the international expansion of franchise systems

Journal of Marketing Channels

Volumn 17, Issue 4, 2010, Pages 339-359

  Ni, Liqiang ^a   Ilan, Alon ^b  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b ROLLINS COLLEGE   (United States)

Author keywords

Bonding; Firm characteristics; International franchising expansion; Nonlinear; Opportunism

Indexed keywords

EID: 77957887796     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/1046669X.2010.512861     Document Type: Article

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