Sex appeals that appeal: Negative sexual self-schema as a moderator of the priming effects of sexual ads on accessibility

Journal of Current Issues and Research in Advertising

Volumn 29, Issue 2, 2007, Pages 79-89

  Davies, John ^a   Zhu, He ^c   Brantley, Brian ^b  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

^b UNIVERSITY OF TEXAS OF THE PERMIAN BASIN   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957036306     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2007.10505218     Document Type: Article

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