Wholesalers as global marketers

Journal of Marketing Channels

Volumn 15, Issue 4, 2008, Pages 235-252

  Rosenbloom, Bert ^a,b   Andras, Trina Larsen ^a  

^a DREXEL UNIVERSITY   (United States)

^b DREXEL UNIVERSITY   (United States)

Author keywords

Channel flows; Distribution tasks; Global marketing; Wholesalers

Indexed keywords

EID: 67650080786     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/10466690802063879     Document Type: Article

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