Designing customer-oriented catalogs in e-CRM using an effective self-adaptive genetic algorithm

Expert Systems with Applications

Volumn 38, Issue 1, 2011, Pages 631-639

  Mahdavi, Iraj ^a   Movahednejad, Mahyar ^b   Adbesh, Fereydoun ^a  

^a DEPARTMENT OF INDUSTRIAL ENGINEERING   (Iran)

^b Wayne State University   (United States)

Author keywords

Catalog segmentation; Data mining; e CRM; Self adaptive genetic algorithms

Indexed keywords

CATALOG SEGMENTATION; COMPUTATIONAL STUDIES; CUSTOMER INTERACTION; E-CRM; ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (ECRM); LOCAL OPTIMA; OPTIMIZATION METHOD; PROBLEM FORMULATION; SELF ADAPTIVE GENETIC ALGORITHM; SYNTHETIC DATASETS;

CUSTOMER SATISFACTION; DATA MINING; GENETIC ALGORITHMS; LIBRARIES; OPTIMIZATION; PROBLEM SOLVING; PUBLIC RELATIONS; SALES;

ADAPTIVE ALGORITHMS;

EID: 77956616228     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.07.013     Document Type: Article

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