A data mining methodology for cross-sales

Knowledge-Based Systems

Volumn 10, Issue 7, 1998, Pages 449-461

  Anand, S S ^a   Patrick, A R ^a   Hughes, J G ^a   Bell, D A ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Characteristic rule discovery; Cross sales; Data mining; Deviation detection

Indexed keywords

KNOWLEDGE ACQUISITION; PROBLEM SOLVING;

CROSS SALE PROBLEMS; DATA MINING; DEVIATION DETECTION;

DATA ACQUISITION;

EID: 0032069986     PISSN: 09507051     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0950-7051(98)00035-5     Document Type: Article

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