On-line personalized sales promotion in electronic commerce

Expert Systems with Applications

Volumn 27, Issue 1, 2004, Pages 35-52

  Changchien, S Wesley ^a   Lee, Chin Feng ^b   Hsu, Yu Jung ^b  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^b CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Data mining; Decision support system; Electronic commerce; Promotion

Indexed keywords

CUSTOMER SATISFACTION; DATA MINING; DATA REDUCTION; DECISION SUPPORT SYSTEMS; INFORMATION SCIENCE; INFORMATION SERVICES; INTERNET; MARKETING; MATHEMATICAL MODELS; STRATEGIC PLANNING;

INTERNET MARKETING; PROMOTION; TRANSACTION PROCESSING;

ELECTRONIC COMMERCE;

EID: 2342470011     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2003.12.017     Document Type: Article

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