Who are the opinion leaders? the physicians, pharmacists, patients, and direct-to-consumer prescription drug advertising

Journal of Health Communication

Volumn 15, Issue 6, 2010, Pages 629-655

  Lee, Annisa Lai ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

PRESCRIPTION DRUG;

ADOLESCENT; ADULT; ADVERTIZING; AGED; ARTICLE; CLINICAL PRACTICE; DOCTOR PATIENT RELATION; FEMALE; FINANCIAL MANAGEMENT; HEALTH PERSONNEL ATTITUDE; HUMAN; INFORMATION SEEKING; LEADERSHIP; MALE; MASS MEDIUM; MIDDLE AGED; PATIENT PARTICIPATION; PHARMACIST;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGED; AGED, 80 AND OVER; ATTITUDE OF HEALTH PERSONNEL; FEMALE; HUMANS; INFORMATION SEEKING BEHAVIOR; LEADERSHIP; MALE; MARKETING OF HEALTH SERVICES; MASS MEDIA; MIDDLE AGED; PATIENT PARTICIPATION; PHARMACISTS; PHYSICIAN'S PRACTICE PATTERNS; PHYSICIAN-PATIENT RELATIONS; PRESCRIPTION DRUGS; YOUNG ADULT;

EID: 77956377618     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2010.499594     Document Type: Article

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