Changing effects of direct-to-consumer broadcast drug advertising information sources on prescription drug requests

Health Communication

Volumn 24, Issue 4, 2009, Pages 361-376

  Lee, Annisa Lai ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; AGED; ALGORITHM; ARTICLE; CONSUMER; DRUG INDUSTRY; FEMALE; HUMAN; INTERVIEW; MALE; METHODOLOGY; MIDDLE AGED; PERSUASIVE COMMUNICATION; UNITED STATES;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGED; AGED, 80 AND OVER; ALGORITHMS; CONSUMER PARTICIPATION; CONSUMER SATISFACTION; DRUG INDUSTRY; FEMALE; HUMANS; INTERVIEWS AS TOPIC; MALE; MIDDLE AGED; PERSUASIVE COMMUNICATION; UNITED STATES; YOUNG ADULT;

EID: 69849101379     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1080/10410230902889480     Document Type: Article

References (37)

1. Aronson, S. (1971). The sociology of the telephone. International Journal of Comparative Sociology, 12, 153-167.
2. Backer, T. E., Rogers, E. M., & Sopory, P. (1992). Designing health communication campaigns: What works? Newbury Park, CA: Sage.
3. Cassell, M. M., Jackson, C., & Cheuvront, B. (1998). Health communication on the Internet: An effective channel for health behavior change? Journal of Health Communication, 3, 71-79.
4. Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32, 554-571.
5. DeLorme, D. E., Huh, J., & Reid, L. N. (2006). Perceived effects of direct-to-consumer prescription drug advertising on self and others: A third-person effect study of older consumers. Journal of Advertising, 35, 47-66.
6. Dennis, A. R., & Kinney, S. T. (1998). Testing media richness theory in the new media: The effects of cues, feedback, and task equivocality. Information Systems Research, 9, 256-274.
7. Division of Drug Marketing, Advertising, and Communications in the Center for Drug Evaluation and Center for Biologics Evaluation, the Food and Drug Administration (2004). Attitudinal and behavioral effects of direct-to-consumer (DTC) promotion of prescription drugs patient surveys in 1999 and 2002. Retrieved May 09, 2009, from http://www.fda.gov/cder/ddmac/researchka.htm
8. Division of Drug Marketing, Advertising, and Communications in the Center for Drug Evaluation and Center for Biologics Evaluation, the Food and Drug Administration (2004). Draft guidance for industry-Brief summary: Disclosing risk information in consumer-directed print advertisements. Retrieved on May 09, 2009, from http://www.fda.gov/cder/guidance/5669dft.pdf
9. Doak, C. C., Doak, L. G., & Root, J. H. (1996). Teaching patients with low literacy skills (2nd ed.). Philadelphia: Lippincott. Eisenhart, T. (1991, February). Tele-media: Marketing's new dimension. Business Marketing, 50-53.
10. Frost and Sullivan Research Service (2003). U.S. Toll Free Services Markets Research Report. An outline of this report can be viewed at: http://www.frost.com
11. Haubl, G., & Trifts, V. (2000). Consumer decision making in online shopping environments: The effects of interactive decision aids. Marketing Science, 19, 4-21.
12. Kahn, C. (2001). How the media influences woman's perceptions of health care. Marketing Health Services, 21, 13-18.
13. Kelly, P. (2005). Advancing Public Health Through Effective Consumer Health Communication [Public Hearing held by the FDA on directto-consumer promotion of medical products on November 1 and 2, 2005].
14. Kelman, H. C. (1961). Processes of opinion change. Public Opin-ion Quarterly, 25, 57-78.
15. Lee, B., Salmon, C. T., & Paek, H. (2007). The effects of information sources on consumer reactions to direct-to-consumer (DTC) prescription drug advertising: A consumer socialization approach. Journal of Advertising, 36, 107-120.
16. Lengel, R. H., & Daft, R. L. (1984). An exploratory analysis of the relationship between media richness and managerial information processing. Unpublished working paper, Texas A&M University.
17. Leung, L., & Wei, R. (2002). More than just talk on the move: Uses and gratifications of the cellular phone. Journalism and Mass Communication Quarterly, 77, 308-320.
18. Li, H., & Bukovac, J. L. (1999). Cognitive impact of banner ad characteristics: An experimental study. Journalism and Mass Communication Quarterly, 76, 341-353.
19. Lustria, M. L. A. (2007). Can interactivity make a difference? Effects of interactivity on the comprehension of and attitudes toward online health content. Journal of the American Society for Information Science and Technology, 58, 766-776.
20. MacInnis, D. J., Moorman, C., & Jaworski, B. J. (1991). Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads. Journal of Marketing, 55, 32-53.
21. Matthews, A. W., &Steinberg, B. (2004, February 5). FDA proposes drug ads without the fine print. Australasian Business Intelligence.
22. McQuail, D. (1984). Communication (2nd ed.). London: Longman.
23. Murray, E., Lo, B., Pollack, L., Donelan, K., & Lee, K. (2003). Directto-consumer advertising: Physicians' views of its effects on quality of care and the doctor-patient relationship. The Journal of the American Board of Family Practice, 16, 513-524.
24. Murray, S., Cramer, J., & Noonan, L. (2001). Toll-free numbers on the Internet: Fortune 500SM companies. 800 response. Retrieved August 20, 2008, from http://www.800response.com/800numbers/studies/tollfree_fortune500/industry.html
25. Napoli, P. M. (2001). Consumer use of medical information from electronic and paper media: A literature review. In R. E. Rice & J. E. Katz (Eds.), The Internet and health communication: Experiences and expectations. (pp. 79-98). Newbury Park, CA: Sage.
26. O'Keefe, G. J., & Sulanowski, B. K. (1995). More than just talk: Uses, gratifications and the telephone. Journalism and Mass Communication Quarterly, 72, 922-933.
27. Peyrot, M., Alperstein, N., Van Doren, D., & Poli, L. (1998). Directto-consumer ads can influence behavior. Marketing Health Services, 18, 26-32.
28. Rogers, E. M., & Storey, J. D. (1987). Communication campaigns. In C. R. Berger & S. H. Chaffee (Eds.), Handbook of communication science (pp. 817-846). Newbury Park, CA: Sage.
29. Shapiro, J. K. (2000). Bottom line, A practical guide to FDA's regulation of promotion and advertising on the Internet. Retrieved June 14, 2008, from http://www.devicelink.com/mddi/archive/00/06/005.html
30. Speck, P. S., & Elliot, M. T. (1997). Predictors of advertising avoidance in print and broadcast media. Journal of Advertising, 26, 61-76.
31. Theodosiou, L., & Green, J. (2003). Emerging challenges in using health information from the Internet. Advances in Psychiatric Treatment, 9, 387-396.
32. Thommesen, J. (2002). Conversation and technology-from the telephone to the Internet. Information Technology and People, 15, 363-364.
33. Twibell, D., & Anzalone, M. (2001, May/June). DTC on the Web-fad or fundamental? DTC Perspectives, 28-29.
34. U.S. Department of Health and Human Services, Food and Drug Administration, Center for Drug Evaluation and Research, Center for Biologics Evaluation and Research, & Center for Veterinary Medicine. (1999). Guidance for Industry: Consumer-Directed Broadcast Advertisements. Retrieved March 29, 2009, from http://www.fda.gov/CDER/guidance/1804fnl.htm
35. Warnecke, R. B., Flay, B. R., Kviz, F. J., Gruder, C. L., Langenberg, P., Crittenden, K. S., et al. (1991). Characteristics of participants in a televised smoking cessation intervention. Preventive Medicine, 20, 389-403.
36. Winett, R. A. (1986). Information and behavior: Systems of influence. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
37. Zmud, R., Lind, M., & Young, F. (1990). An attribute space for organizational communication channels. Information Systems Research, 1, 440-457.