The influence of involvement on the endowment effect: The moveable value function

Journal of Consumer Psychology

Volumn 20, Issue 3, 2010, Pages 355-368

  Saqib, Najam U ^a   Frohlich, Norman ^b   Bruning, Edward ^c  

^a QATAR UNIVERSITY   (Qatar)

^b UNIVERSITY OF MANITOBA   (Canada)

^c UNIVERSITÉ DE MONTRÉAL   (Canada)

Author keywords

Endowment effect; Evolutionary theory; Involvement; Loss aversion; Negativity effect; Prospect theory

Indexed keywords

EID: 77955846529     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.06.019     Document Type: Article

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