Strategic manufacturer response to a dominant retailer

Marketing Science

Volumn 26, Issue 2, 2007, Pages 164-178

  Geylani, Tansev ^a   Dukes, Anthony J ^b   Srinivasan, Kannan ^c  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b AARHUS UNIVERSITY   (Denmark)

^c CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Channel power; Channels of distribution; Game theory; Retailing

Indexed keywords

EID: 34247492154     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0239     Document Type: Review

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