A CIT investigation of other customers' influence in services

Journal of Services Marketing

Volumn 24, Issue 5, 2010, Pages 389-399

  Zhang, Jingyun ^a   Beatty, Sharon E ^b   Mothersbaugh, David ^b  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Critical incident technique; Customer relations; Customer service management; Customers; Influence

Indexed keywords

EID: 77955074879     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011060495     Document Type: Article

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