Marketing small wineries: An exploratory approach to website evaluation

Tourism Recreation Research

Volumn 29, Issue 3, 2004, Pages 15-25

  Yuan, Jingxue Jessica ^a   Morrison, Alastair M ^b   Linton, Sally ^c   Feng, Ruomei ^c   Jeon, Sang Mi ^d  

^a TEXAS TECH UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

^c PURDUE UNIVERSITY   (United States)

^d MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Balanced scorecard approach; Critical success factors; Small winery; Web marketing; Wine tourism

Indexed keywords

EID: 84979888164     PISSN: 02508281     EISSN: None     Source Type: Journal    
DOI: 10.1080/02508281.2004.11081453     Document Type: Article

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