AdHeat: An influence-based diffusion model for propagating hints to match ads

Proceedings of the 19th International Conference on World Wide Web, WWW '10

Volumn , Issue , 2010, Pages 71-80

  Bao, Hongji ^a   Chang, Edward Y ^a  

^a Google Inc   (Japan)

Author keywords

behavior targeting; contextual advertising; heat diffusion; influence propagation; online advertising; social network analysis

Indexed keywords

CLICK-THROUGH RATE; DIFFUSION MODEL; HEAT DIFFUSIONS; ONLINE ADVERTISING; RELEVANCE MODELS; SOCIAL NETWORK ANALYSIS; SOCIAL NETWORKS; USER INTERESTS; WEB PAGE;

DIFFUSION; ELECTRIC NETWORK ANALYSIS;

WORLD WIDE WEB;

EID: 77954597617     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1772690.1772699     Document Type: Conference Paper

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