A comparative study of the effects of low and high uncertainty avoidance on continuance behavior1

Journal of Global Information Management

Volumn 18, Issue 2, 2010, Pages 1-29

  Kim, Hak Jin ^a   Choi, Hun ^b   Kim, Jinwoo ^a  

^a Yonsei University   (South Korea)

^b Catholic University of Pusan   (South Korea)

Author keywords

Continuance behavior; Extrinsic motivation; Intrinsic motivation; Mobile data services; Uncertainty avoidance

Indexed keywords

COMPARATIVE STUDIES; EXTRINSIC MOTIVATION; HONG-KONG; INTRINSIC MOTIVATION; MEAN VALUES; MOBILE DATA SERVICE; MODERATING EFFECT; ONLINE SURVEYS; RESEARCH MODELS; UNCERTAINTY AVOIDANCE;

MOTIVATION;

EID: 77954105192     PISSN: 10627375     EISSN: 15337995     Source Type: Journal    
DOI: 10.4018/jgim.2010040101     Document Type: Article

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