Data mining as a new paradigm for business intelligence in database marketing projects

ICEIS 2006 - 8th International Conference on Enterprise Information Systems, Proceedings

Volumn AIDSS, Issue , 2006, Pages 144-149

  Pinto, Filipe ^a   Gago, Pedro ^a   Santos, Manuel Filipe ^b  

^a POLYTECHNIC INSTITUTE OF LEIRIA   (Portugal)

^b UNIVERSITY OF MINHO   (Portugal)

Author keywords

Business intelligence; Data mining; Database marketing; Knowledge discovery from databases

Indexed keywords

BUSINESS INTELLIGENCE; CUSTOMER NEED; DATABASE MARKETING; DATABASE TECHNOLOGY; INCOMPLETE DATA; KNOWLEDGE DISCOVERY FROM DATABASE; MARKETING ACTIVITIES; MARKETING ASPECTS; ORGANIZATIONAL LEVELS; PATTERN EXTRACTION; STATISTICAL INFERENCE;

DATA MINING; INFORMATION MANAGEMENT; INFORMATION SYSTEMS; MARKETING; PROFITABILITY;

DATABASE SYSTEMS;

EID: 77953882979     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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