Exploiting response models - Optimizing cross-sell and up-sell opportunities in banking

Information Systems

Volumn 29, Issue 4, 2004, Pages 327-341

  Cohen, M D ^a  

^a SAS INSTITUTE INC   (United States)

Author keywords

Assignment problems; Constrained optimization; Cross selling; Database marketing; Profit optimization; Response models; Up selling

Indexed keywords

CUSTOMER SATISFACTION; FINANCIAL DATA PROCESSING; MARKETING; MATHEMATICAL MODELS; OPTIMIZATION; SALES; STRATEGIC PLANNING;

ASSIGNMENT PROBLEMS; CONSTRAINED OPTIMIZATION; CROSS-SELLING; DATABASE MARKETING; PROFIT OPTIMIZATION; RESPONSE MODELS; UP-SELLING;

INFORMATION SERVICES;

EID: 1242308944     PISSN: 03064379     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.is.2003.08.001     Document Type: Conference Paper

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